1st Edition
The Neuroscience of Multimodal Persuasive Messages Persuading the Brain
By Dirk Remley
Copyright 2017
172 Pages
by
Routledge
172 Pages
9 B/W Illustrations
by
Routledge
172 Pages
9 B/W Illustrations
by
Routledge
Also available as eBook on:
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive... Read more
1. Introduction
2. Multimodality and Neurobiology
3. The Neurocognitive Model of Multimodal Rhetoric　
4. Framing Perception with Media
5. Narrative and Persuasion
6. Dress and Natural [Neural] Codes: Smell, Setting and Audience
7. Persuasion of Change
8. Historical Political Speeches
9. Persuasion, Perception and the Law
10. Production
11. A Neurorhetorical Analysis of a Multimodal Print Persuasive Message
12. Conclusion
Biography
Dirk Remley is Professor in the Department of English at Kent State University, USA. He is the author of How the Brain Processes Multimodal Technical Instructions, Baywood 2015 and Exploding Technical Communication, Baywood 2015.
