The Neuroscience of Rhetoric in Management : Compassionate Executive Communication book cover
1st Edition

The Neuroscience of Rhetoric in Management
Compassionate Executive Communication

ISBN 9781032241807
Published December 13, 2021 by Routledge
110 Pages 5 B/W Illustrations

SAVE $4.59
was $22.95
USD $18.36

Prices & shipping based on shipping country


Book Description

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

Table of Contents

Chapter 1 Introduction: The Role of Communication in Managing People

Chapter 2 The Neuroscience of Emotional Intelligence

Chapter 3 Leadership Messages

Chapter 4 Higher Education Case Study

Chapter 5 Splitting Support

Chapter 6 Tech Company Case

Chapter 7 News Media Case

Chapter 8 Advertising Agency Case

Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective


View More



Dirk Remley is a Professor at Kent State University, USA.