The Neuroscience of Rhetoric in Management: Compassionate Executive Communication, 1st Edition (Hardback) book cover

The Neuroscience of Rhetoric in Management

Compassionate Executive Communication, 1st Edition

By Dirk Remley


96 pages | 5 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138364813
pub: 2018-09-10
eBook (VitalSource) : 9780429431111
pub: 2018-10-03
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Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

Table of Contents

Chapter 1 Introduction: The Role of Communication in Managing People

Chapter 2 The Neuroscience of Emotional Intelligence

Chapter 3 Leadership Messages

Chapter 4 Higher Education Case Study

Chapter 5 Splitting Support

Chapter 6 Tech Company Case

Chapter 7 News Media Case

Chapter 8 Advertising Agency Case

Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective


About the Author

Dirk Remley is a Professor at Kent State University, USA.

About the Series

Routledge Focus on Business and Management

The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.

Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Organizational Behavior