The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry.
Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.
'The Routledge Media Skills series … offering solid how-to-do-it advice for those embarking on a career in journalism or television … togetherthey are beginning to form a comprehensive textbook published ininstalments.' Bruce Hamlin, City University, London, in Journalism'The Routledge Media Skills series … offering solid how-to-do-it advicefor those embarking on a career in journalism or television … togetherthey are beginning to form a comprehensive textbook published ininstalments.' - Bruce Hamlin, City University, London, in Journalism
'The growing and important Media Skills stable from Routledge.' - JohnHerbert, Staffordshire University, in Journalism Studies. - John Herbert, Staffordshire University, in Journalism Studies
Cultural and media studies are now well-established as important academic disciplines and are inspiring new research into a wide range of pertinent issues. This series presents outstanding research in these subjects, helping to shape the direction of future inquiry.
To submit a proposal for this series, please contact:
Suzanne Richardson, Commissioning Editor for Media, Cultural and Communication Studies