The New Web Typography: Create a Visual Hierarchy with Responsive Web Design, 1st Edition (Paperback) book cover

The New Web Typography

Create a Visual Hierarchy with Responsive Web Design, 1st Edition

By Stephen Boss, Jason Cranford Teague

A K Peters/CRC Press

244 pages

Purchasing Options:$ = USD
Paperback: 9781138781399
pub: 2016-12-01
Hardback: 9781138475380
pub: 2017-09-28
eBook (VitalSource) : 9781315364056
pub: 2016-08-19
from $20.98

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With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice.

This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation.

Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design.

Key Features

  • Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code
  • Uses case studies and examples to enhance instruction
  • Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries
  • Encourages you to develop a unique typographic voice

Table of Contents


Choosing the Right Typeface

Building a Fluid Font Stack

Type Basics

What Is a Glyph

What Is a Font

Understanding Type on the Web

Find Fonts

Solutions for Fonts on the Web

Adding Fonts to the Font Stack

Web Safe Fonts


Installing Webfonts on Your Computer

The End User License Agreements and You

Webfont Service Bureaus


Types of Type

What Your Font Has to Have

What to Look For

Combining Type

Choosing Type Checklist


Constancy in Styles

Style Weight

Styling Italic and Oblique

Styling Color

Type Effects

Styling Text with Borders and Backgrounds


Understand Relative and Absolute Unit Types

Type Size and Line Height

Type Space

Text Alignment


Type Space 1


When to Use Icons

Choosing Icons

Responsive Icons

Using Webfont Icons

Styling Webfont Icons


Do Not Design by Default

From Box to Grid

Body Copy

Navigation and Controls

Guiding the Reader’s Eye

Balancing Readability and Retention

Contrasting Type

Typography at Hand


About the Authors

Jason Cranford Teague designed the first web based magazine, Computer Mediated Communications, in 1994 and has been at the forefront of digital innovation ever since. He is the co-founder and lead creative at The Cranford Teague Group, which specializes in digital communication strategies. Learn more at

Stephen Boss has consulted on type projects for Fairchild, JP Morgan Chase, Bumble and bumble, and Oshkosh. His work has been featured around the world, including in several publications and as part of the Seybold's New Type Gallery exhibition, a show which travelled from New York City to England, the Royal Academy of Art in the Hague, and finally to Harvard, where it is archived. He is also in the designer database in the Klingspor Museum in Offenbach, Germany. Interested in developing typefaces with a unique vernacular, he founded Emboss Fonts in 1995.

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Computer Graphics
COMPUTERS / Web / Site Design
COMPUTERS / Web / Web Programming
DESIGN / Graphic Arts / Typography