© 2012 – Routledge
286 pages | 32 B/W Illus.
This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.
Part I: Cultural Policy and the Olympic Movement 1. Introduction: The Cultural Policy of Global Events 2. The Olympic Games Cultural Programme 3. The Cultural Policies of the International Olympic Committee Part II: The Olympic Games Cultural Programme: Olympic Arts Festivals in Sydney 2000 4. Defining the Vision 5. Managing the Programme: Internal Operations 6. Managing the Programme: External Operations 7. Marketing and Communications 8. Stakeholder Contributions 9. Media Coverage Part III: Towards a Culture-Led Olympic Games? 10. The Future of Cultural Policy at the Olympic Games