1. Introduction: Olympics, Media, and Society Kim Bissell, University of Alabama, USA, and Stephen D. Perry, Illinois State University, USA
2. The Olympics, Jesse Owens, Burke, and The implications of Media Framing in Symbolic Boasting Mike Millford, Auburn University, USA
Part I: The 2008 Summer Games
3. Fans, Nonfans, and the Olympics: Predictors of Audience’s Multiplatform Experience with the 2008 Beijing Games Tang Tang, University of Akron, USA, and Roger Cooper, Ohio University, USA
4. The Expediency of Hybridity: Beijing 2008 Robert Moses Peaslee, Texas Tech University, USA, and Shu-Ling Chen Berggreen, University of Colorado, USA
5. Media Reports of Olympic Success by Chinese and American Gold Medalists: Cultural Differences in Causal Attribution Mei Hua and Alexis Tan, The Edward R. Murrow College of Communication, Washington State University, USA
6. "Under the Weather": The Weather Effects on U.S. Newspaper Coverage of the 2008 Beijing Olympics Bu Zhong, The Pennsylvania State University, USA and Young Zhou, Renmin University of China, China
Part II: The 2010 Winter Games
7. When Symbols Clash: Legitimacy, Legality and the 2010 Winter Olympics Karen-Marie Elah Perry, Office of Applied Research, Justice Institute of British Columbia, USA and Helen Hyunji Kang, Simon Fraser University, Canada
8. Go "Heavy" or Go Home: An Examination of Audience Attitudes and Their Relationship to Gender Cues in the 2010 Olympic Snowboarding Coverage Amy Jones, University of West Alabama, USA, and Jennifer Greer, University of Alabama, USA
9. "The More Things Change, The More They . . .": Commentary During Women’s Ice Hockey at the 2010 Olympic Games Kelly Poniatowski, Elizabethtown College, USA, and Marie Hardin, The Pennsylvania State University, USA
Biography
Kim Bissell is the Director of the Institute for Communication and Information Research, and the Associate Dean for Research in the College of Communication and Information Sciences at the University of Alabama, USA. She has published more than 30 research articles in peer reviewed journals and several book chapters. Her research interests include the intersection of media, health, and sport in the context of media effects and media messages.
Stephen D. Perry is the Editor of Mass Communication and Society, and is the Mass Media Coordinator and Professor at Illinois State University, USA. He is co-author of Communication Theories for Everyday Life (2003) and author of A Consolidated History of Media (2005), as well as many book chapters and research articles in peer-reviewed journals. His research interests include media effects on society, and media history.
