1st Edition

The Other Sport Mega-Event: Rugby World Cup 2011

Edited By Steven J. Jackson Copyright 2014
120 Pages
by Routledge

120 Pages
by Routledge

120 Pages
by Routledge

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism... Read more

1. Rugby World Cup 2011: sport mega-events between the global and the local  2. Definitely maybe: continuity and change in the Rugby World Cup  3. Collective identity and contested allegiance: a case of migrant professional Fijian rugby players  4. Rugby World Cup 2011: sport mega-events and the contested terrain of space, bodies and commodities  5. (Not) a stadium of four million: speaking back to dominant discourses of the Rugby World Cup in New Zealand  6. The culture of alcohol sponsorship during the 2011 Rugby World Cup: an (auto)ethnographic and (con)textual analysis  7. Playing the shell game: the Faustian bargain for Dunedin’s stadium

Biography

Steven Jackson is a Professor in the School of Physical Education, Sport & Exercise Sciences at the University of Otago, New Zealand and Visiting Professor at the University of Johannesburg, RSA. Currently the past-President of the International Sociology of Sport Association (ISSA), his research focuses on globalization, media and national identity.