List of figures. Symbolization and Symbolic Communication Are Everywhere Around Us Chapter 1: Socialization of Symbols: Evolution of the Relationship between the Signifier and the Signified Chapter 2: How Connotation and Metalanguage Construct and Disseminate Meaning Chapter 3: The Nature of Connotateurs: the Mode of Leveraging Communication Chapter 4: Correspondence between Connotation and Metaphor and between Metalanguage and Metonymy Chapter 5: The Sign's Mechanisms of Producing and Communicating Mythologies Chapter 6: The Media's Mechanism of Producing Opinion by Means of Symbols Chapter 7: The Richness of Signifiers: the Mode of Selective Communication Chapter 8: Isology: the Mode of Hegemony-Oriented Manipulative Communication Conclusion. Postscript. Bibliography. Index
Biography
Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture
