1st Edition

The Patterns of Symbolic Communication

By

Sui Yan





ISBN 9781138099524
Published August 9, 2017 by Routledge
168 Pages 65 B/W Illustrations

USD $175.00

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Book Description

With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media.

In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication.

This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.

Table of Contents

List of figures.  Symbolization and Symbolic Communication Are Everywhere Around Us  Chapter 1: Socialization of Symbols: Evolution of the Relationship between the Signifier and the Signified  Chapter 2: How Connotation and Metalanguage Construct and Disseminate Meaning  Chapter 3: The Nature of Connotateurs: the Mode of Leveraging Communication  Chapter 4: Correspondence between Connotation and Metaphor and between Metalanguage and Metonymy  Chapter 5: The Sign's Mechanisms of Producing and Communicating Mythologies  Chapter 6: The Media's Mechanism of Producing Opinion by Means of Symbols  Chapter 7: The Richness of Signifiers: the Mode of Selective Communication  Chapter 8: Isology: the Mode of Hegemony-Oriented Manipulative Communication  Conclusion.  Postscript.  Bibliography.  Index

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Author(s)

Biography

Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture