1st Edition
The Personalization of the Museum Visit Art Museums, Discourse, and Visitors
By Seph Rodney
Copyright 2019
166 Pages
by
Routledge
166 Pages
by
Routledge
166 Pages
by
Routledge
Also available as eBook on:
The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how... Read more
1. Introduction 2. The New Museology 3. An Interpretive Museum 4. Marketing and the Museum 5. Tate's Audience Research 6. Appearances of the Customizable Visit 7. Conclusion
Biography
Seph Rodney is an adjunct faculty member at Parsons School of Design, USA, and an editor and writer for the Hyperallergic art and culture blog. He was born on the island of Jamaica, grew up in New York City, and obtained his PhD in Museum Studies from Birkbeck College, University of London, UK.
