168 pages | 1 B/W Illus.
This edited collection brings together scholarly works of both a theoretical and empirical nature to critically analyse the forms and functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity activists operate.
Collectively, the volume illuminates some of the inherent tensions between the ethos of solidarity and compassion that the celebrity activist works to generate on the one hand and the processes of corporate sponsorship and discourses of individualism upon which the celebrity often depends, on the other. By offering empirical case studies that situate instances of celebrity activism within specific political contexts, the collection highlights how celebrity activism intersects with some of the underlying structures of gender politics and political discourses such as neoliberalism. In addition, the volume discusses how the tensions between, for example, individualism and solidarity can raise important questions about the authenticity of individual celebrity activists and how individual celebrity activists work, with varying degrees of success, to obfuscate such tensions and obscure the potential contradictions of their work.
This book will be of great interest to students and academics within the fields of politics, international development, political communication, social movements, activism studies, and celebrity culture.
1: Introduction: "Getting Busy with the Fizzy" – Johansson, SodaStream, and Oxfam: Exploring the Political Economics of Celebrity Activism
2: Celebrity Activism and The Making of Solidarity Capital
3: Funded by Philanthropy, Founded for Activism: Nobel Peace Prize Laureates and their Organisations’ Political Endeavours
4: The Value-form of Persona: Celebrity Scandal, Activism, and Commodities
Hilary Wheaton and Samita Nandy
5: 'Bring Back Our Girls': Social Celebrity, Digital Activism, and New Femininity
Susan Hopkins and Eric Louw
6: Promoting Peace and Coffee Pods: George Clooney, Nespresso Activist
7: All Under the Same Sky? Celebrity Philanthropy and the Transnational Market for Women’s Empowerment
Annika Bergman Rosamond and Catia Gregoratti
8: Co-Opting the ‘Losers’: Bob Geldof and Neoliberal Activism after the Financial Crisis
9: Authentic Activism: Challenges of an Environmental Celebrity
10: Celebrity Activism and Revolution: The Problem of Truth and the Limits of Performativity
The Popular Culture World Politics (PCWP) book series is the forum for leading interdisciplinary research that explores the profound and diverse interconnections between popular culture and world politics. It aims to bring further innovation, rigor, and recognition to this emerging sub-field of international relations.
To these ends, the PCWP series is interested in various themes, from the juxtaposition of cultural artefacts that are increasingly global in scope and regional, local and domestic forms of production, distribution and consumption; to the confrontations between cultural life and global political, social, and economic forces; to the new or emergent forms of politics that result from the rescaling or internationalization of popular culture.
Similarly, the PCWP series wishes to provide a venue for work that explores the effects of new technologies and new media on established practices of representation and the making of political meaning. It encourages engagement with popular culture as a means for contesting powerful narratives of particular events and political settlements as well as explorations of the ways that popular culture informs mainstream political discourse. The PCWP series promotes investigation into how popular culture contributes to changing perceptions of time, space, scale, identity, and participation while establishing the outer limits of what is popularly understood as ‘political’ or ‘cultural’.
In addition to film, television, literature, and art, the PCWP series actively encourages research into diverse artefacts including sound, music, food cultures, gaming, design, architecture, programming, leisure, sport, fandom and celebrity. The series is fiercely pluralist in its approaches to the study of popular culture and world politics and is interested in the past, present, and future cultural dimensions of hegemony, resistance and power.