1st Edition

The Practical Guide to Corporate Social Responsibility Do the Right Thing

By Stephen Asbury, Richard Ball Copyright 2016
    306 Pages 63 B/W Illustrations
    by Routledge

    306 Pages
    by Routledge

    Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as ‘Do the Right Thing’, The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a business-focussed way.

    This new edition helps readers get to grips with improving their organisation's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips. A new ‘Do The Right Thing’ Model assists organisations with identifying risks and frames corporate social responsibility in a business context accessible to all. Features include:

    • An updated Do the Right Thing Model aligned to the new ISO high level structure for management system standards
    • 20 global case studies to demonstrate how the model can impact performance
    • A corporate social responsibility policy template for your organisation’s use
    • Helpful 'Test your thinking' exercises to check your understanding and stretch your working knowledge
    • 100 practical actions for you to start implementing today

    This is an essential introduction to the complex areas of corporate social responsibility that affect health and safety practitioners, environmental managers, human resources personnel and those working with quality and business assurance. It will also be critical reading for those looking to understand how CSR fits into the new high level structure of ISO 9001, ISO 14001 and ISO 45001.

    Introduction, 1. Business control and risk management , 2. The evolution of CSR, 3. The appetite for CSR and the triple bottom line , 4. Stakeholder expectations, 5. Benefits for organizations, 6. Reporting and verifying , 7. The case against CSR, 8. Opportunities in the supply chain , 9. Personal social responsibility, 10. Learning from London


    Stephen Asbury is the HSE Technical Discipline Manager at PetroSkills LLC, the world's largest provider of competency-based training. In a career extending over 30 years, Stephen worked in a variety of risk management roles with Rugby Group plc, BTR plc, and GKN plc, before moving into consultancy in 1996 as head of liability consulting with Royal and Sun Alliance Insurance Group. After a short spell as a director of Aon, he founded Corporate Risk Systems in 1999 where he was Managing Director until 2015. Stephen was a RoSPA Safety Professional of the Year in 1995. He was presented with the IOSH President’s Distinguished Service Award in 2010, and with the PetroSkills Top of Class Award for 'innovation and excellence instructional performance' in 2014. Stephen is a Chartered Fellow of IOSH and a Chartered Environmentalist. From 1998 to 2012, he was a member of the IOSH Council of Management, and chaired several IOSH committees over this time. In his recreational time, he enjoys theatre, scuba diving and F1 motor sport. This is Stephen’s fifth book. Follow Stephen on Twitter @Stephen_Asbury Richard Ball Health and Safety Systems Manager at High Speed Two (HS2) Limited. He has worked on corporate social responsibility (CSR) projects in a wide range of sectors. Richard graduated in environmental management, before starting work in the automotive industry. He then moved into the public sector, working for a statutory organisation supporting young people, charities and voluntary organisations, with facilities management and risk management responsibilities.Since moving into the consultancy sector over ten years ago, Richard has developed and delivered health and safety, environmental and CSR training courses for organisations including Astra Zeneca, Merlin Entertainments, and Police forces. As a Head of Environment he has a global perspective, working internationally with delegates from over twenty countries for the oil and gas sector. Richard developed CIEH’s Environmental Protection qualifications and developed IEMA’s applied learning route to Associate Membership and Pathway to MIEMA routes, and on a variety of consultancy and auditing projects, including CSR. In his leisure time he enjoys running and spending time with his family. He is also a Vice-Chair of school governors.

    "the book provides a broad overview of CSR and the DTRT model helps to emphasise that CSR is far-reaching and touches on many aspects of business activity. Safety and health practitioners will find the material of interest, particularly those who have wider roles that encompass the environment, sustainability and business ethics." - Rob Cooling, IOSH magazine, July 2017