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2nd Edition

The Practice of Government Public Relations




ISBN 9781032011929
Published July 1, 2021 by Routledge
338 Pages 11 B/W Illustrations

 
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Book Description

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Table of Contents

  1. Introduction
  2. Grant Neeley and Kendra Stewart

  3. Government Public Relations: What is It Good For?
  4. Mordecai Lee

  5. Media Relations
  6. Christie Parell and Scott Talan

  7. Public Information Campaigns
  8. Jenifer Kopfman and Amanda Ruth-McSwain

  9. Crisis Communication Challenges in the Public Sector
  10. J. Suzanne Horsley and Matthew S. VanDyke

  11. Strategic Communication Planning in the Digital Age
  12. Diana Martinelli

  13. Harnessing Social Media Effectively on Behalf of Governments
  14. Kara Alaimo

  15. Why do Places Brand? Branding in the Public Sector
  16. Staci M. Zavattaro

  17. Digital Branding for Government Public Relations
  18. Aroon P. Manoharan and Hsin-Ching Wu

  19. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations
  20. Shannon A. Bowen and Alessandro Lovari

  21. Operating in Awareness of Legal, Institutional, Political Contexts
  22. Kevin R. Kosar

  23. Monitoring and Evaluating Government Media and Social Media Engagement
  24. Maureen Taylor

  25. Reputation Management
  26. Alan Abitbol and Judson Meeks

  27. Applying Mordecai Lee’s Government Public Relations Model in Teaching and Practice
  28. Paul K. Dezendorf

  29. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals
  30. Timothy J. Shaffer

  31. Conclusion

Grant Neeley and Kendra Stewart

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Editor(s)

Biography

Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA.

Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA.

Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.