2nd Edition

The Practice of Government Public Relations

Edited By Mordecai Lee, Grant Neeley, Kendra Stewart Copyright 2021
    338 Pages 11 B/W Illustrations
    by Routledge

    In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

    Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

    Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

    1. Introduction
    2. Grant Neeley and Kendra Stewart

    3. Government Public Relations: What is It Good For?
    4. Mordecai Lee

    5. Media Relations
    6. Christie Parell and Scott Talan

    7. Public Information Campaigns
    8. Jenifer Kopfman and Amanda Ruth-McSwain

    9. Crisis Communication Challenges in the Public Sector
    10. J. Suzanne Horsley and Matthew S. VanDyke

    11. Strategic Communication Planning in the Digital Age
    12. Diana Martinelli

    13. Harnessing Social Media Effectively on Behalf of Governments
    14. Kara Alaimo

    15. Why do Places Brand? Branding in the Public Sector
    16. Staci M. Zavattaro

    17. Digital Branding for Government Public Relations
    18. Aroon P. Manoharan and Hsin-Ching Wu

    19. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations
    20. Shannon A. Bowen and Alessandro Lovari

    21. Operating in Awareness of Legal, Institutional, Political Contexts
    22. Kevin R. Kosar

    23. Monitoring and Evaluating Government Media and Social Media Engagement
    24. Maureen Taylor

    25. Reputation Management
    26. Alan Abitbol and Judson Meeks

    27. Applying Mordecai Lee’s Government Public Relations Model in Teaching and Practice
    28. Paul K. Dezendorf

    29. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals
    30. Timothy J. Shaffer

    31. Conclusion

    Grant Neeley and Kendra Stewart


    Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA.

    Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA.

    Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.