Along with such traditional management tools as budgeting, HR, planning and leadership, The Practice of Government Public Relations, Second Edition demonstrates that the 21st century government administrator needs new tools to address the changing context of government communication. It provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, contributing to an informed public, public branding, listening to the citizenry, and crisis management. While no manager can be an expert in all aspects of public administration, this book will help managers know what external communications tools are available to them for advancing the mission and results of their agencies. The authors argue that government public relations activities can serve three broad purposes: mandatory activities, which support governance; optional activities, which offer a pragmatic means of improving policy outcomes, inputs, and impacts; and dangerous but powerful activities, which may serve political interests. The book focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US. Several new chapters address the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications. In addition, two new chapters examine the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement. The Practice of Government Public Relations, Second Edition is designed to help government managers are various levels of administration looking to specialize in public relations, those assigned to communications offices, and program managers seeking innovative and cost-effective ways to implement their programmatic missions. It will also be of interest to students of publication administration who will become the government workers of the future.
Table of Contents
List of tables. List of figures. List of handouts. Author/editor biographies. Preface. Author ORCIDS. 1 Introduction GRANT NEELEY AND KENDRA STEWART. 2 Government Public Relations: What is It Good For? MORDECAI LEE. 3 Media Relations. CHRISTIE PARRELL AND SCOTT TALAN. 4 Public Information Campaigns JENNIFER KOPFMAN AND AMANDA RUTH-MCSWAIN. 5 Crisis Communication Challenges in the Public Sector J. SUZANNE HORSLEY AND MATTHEW S. VANDYKE. 6 Strategic Communication Planning in the Digital Age DIANA MARTINELLI. 7. Harnessing Social Media Effectively on Behalf of Governments KARA ALAIMO. 8 Why Do Places Brand? Branding in the Public Sector STACI M. ZAVATTARO. 9 Digital Branding for Government Public Relations AROON P. MANOHARAN AND HSIN-CHING WU. 10 Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations SHANNON A. BOWEN AND ALESSANDRO LOVARI. 11 Operating in Awareness of Legal, Institutional, Political Contexts KEVIN R. KOSAR. 12 Monitoring and Evaluating Government Media and Social Media Engagement MAUREEN TAYLOR. 13 Reputation Management ALAN ABITBOL AND JUDSON MEEKS. 14 Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice PAUL K. DEZENDORF. 15 Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals TIMOTHY J. SHAFFER. 16 Conclusion GRANT NEELEY AND KENDRA STEWART. Index.
Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee. He has written extensively on public relations in public administration. He is author of several books on the subject, including See America: The Politics and Administration of Federal Tourism Promotion, 1937-1973 (2020). His articles on government PR have appeared in many journals, including Public Relations Review, Public Administration Review, Federal History, and Journal of Public Affairs. Mordecai is occasionally provides the media with nonpartisan analysis of political developments in Wisconsin. He has appeared on the NBC Nightly News, National Public Radio, MSNBC, and Fox News Channel. In the print media, he has been quoted by the Washington Post, Wall Street Journal, New York Times and by Bloomberg and Reuters news services. Grant Neeley is Chair of the Department of Political Science at the University of Dayton, where he teaches and conducts research in public policy, public administration, and political science. His publications have appeared in print across a wide range of journals including; American Journal of Public Health, Policy Studies Journal, Political Research Quarterly, Policy Studies Review, Social Science Quarterly, Evaluation Review, Public Performance & Management Review, State and Local Government Review, State Politics and Policy Quarterly, Social Science Journal, Journal of Public Affairs Education, and Criminal Justice Studies. Grant also serves as a Navy Reserve Public Affairs Officer. In 2010, he deployed to Iraq where he developed strategic messaging for U.S. Forces-Iraq at the U.S. Embassy in Baghdad. In 2018, he deployed to Afghanistan where he served as press desk chief and spokesperson for both the U.S. Forces - Afghanistan and the NATO Resolute Support Mission. Kendra B. Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston. Her research interests include government public relations, non-profit management, state and local government, food policy, and women and politics. The articles she has authored have appeared in a variety of journals including Urban Affairs Review, Public Finance and Management, Perspective in Politics, Journal of Public Affairs Education, Journal of Hunger and Environmental Nutrition as well as in various scholarly books. Kendra is a fellow of the National Academy of Public Administration (NAPA), and she served as President of the American Society for Public Administration (ASPA) for 2020-2021. Kendra regularly provides expertise to the press and has conducted political analysis for a variety of print, radio and television media, including Good Morning America, Fox News Channel, the Associated Press, The New Yorker, and National Public Radio.