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The Practice of Government Public Relations book cover

2nd Edition

The Practice of Government Public Relations

Edited By Mordecai Lee, Grant Neeley, Kendra Stewart Copyright 2021
338 Pages 11 B/W Illustrations
by Routledge

338 Pages 11 B/W Illustrations
by Routledge
Also available as eBook on:
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0... Read more
  1. Introduction

    2. Grant Neeley and Kendra Stewart

  2. Government Public Relations: What is It Good For?

    3. Mordecai Lee

  3. Media Relations

    4. Christie Parell and Scott Talan

  4. Public Information Campaigns

    5. Jenifer Kopfman and Amanda Ruth-McSwain

  5. Crisis Communication Challenges in the Public Sector

    6. J. Suzanne Horsley and Matthew S. VanDyke

  6. Strategic Communication Planning in the Digital Age

    7. Diana Martinelli

  7. Harnessing Social Media Effectively on Behalf of Governments

    8. Kara Alaimo

  8. Why do Places Brand? Branding in the Public Sector

    9. Staci M. Zavattaro

  9. Digital Branding for Government Public Relations

    10. Aroon P. Manoharan and Hsin-Ching Wu

  10. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations

    11. Shannon A. Bowen and Alessandro Lovari

  11. Operating in Awareness of Legal, Institutional, Political Contexts

    12. Kevin R. Kosar

  12. Monitoring and Evaluating Government Media and Social Media Engagement

    13. Maureen Taylor

  13. Reputation Management

    14. Alan Abitbol and Judson Meeks

  14. Applying Mordecai Lee’s Government Public Relations Model in Teaching and Practice

    15. Paul K. Dezendorf

  15. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals

    16. Timothy J. Shaffer

  16. Conclusion

Grant Neeley and Kendra Stewart

Biography

Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA.

Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA.

Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.

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