1st Edition
The Preferred Provider's Handbook Building A Successful Private Therapy Practice In The Managed Care Marketplace
By William L. Poynter
Copyright 1994
184 Pages
by
Routledge
184 Pages
by
Routledge
Also available as eBook on:
First published in 1994. A revolution has been taking place in behavioral health financing, and only those practitioners who know how to successfully market themselves to managed care organizations are likely to maintain their hold in this rapidly changing system. Realistic, clear, insightful and highly practical, The Preferred Provider's Handbook will help therapists to understand the managed... Read more
Chapter 1 Coming to Terms with Managed Care; Chapter 2 The First Marketing Challenge: Finding Open Managed Care Panels; Chapter 3 Breaking into Closed Provider Lists; Chapter 4 The Second Marketing Challenge: Referral Development; Chapter 5 The Third Marketing Challenge: Retention on the Active Panel; Chapter 6 Strategic Positioning: Targeting Your M.C.O. Partners; Chapter 7 Future Marketing: Near-Term Repositioning; Chapter 8 The Impact of the American Health Security Act; Chapter 9 Ego-Syntonic Marketing; Chapter 10 Designing an M.C.O.-Targeted Marketing Plan;
Biography
Authored by Poynter, William L.
