The Promiscuity of Network Culture: Queer Theory and Digital Media, 1st Edition (Paperback) book cover

The Promiscuity of Network Culture

Queer Theory and Digital Media, 1st Edition

By Robert Payne


168 pages

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Paperback: 9781138549029
pub: 2018-02-05
Hardback: 9781138816510
pub: 2014-12-12
eBook (VitalSource) : 9781315746050
pub: 2014-12-05
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Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

Table of Contents

Introduction: "Are We Sluts?" 1. Virality Minus the Virus 2. Frictionless Sharing 3. Media Whore 4. Index Case 5. Contagious Acts Conclusion

About the Author

Robert Payne is Assistant Professor of Global Communications at the American University of Paris, France.

About the Series

Routledge Studies in New Media and Cyberculture

This series is our home for innovative research in the field of digital media. It includes monographs and targeted edited collections that provide new insights into this subject as its influence and significance grow into the twenty-first century.


To submit a proposal for this series, please contact:
Suzanne Richardson, Commissioning Editor for Media, Cultural and Communication Studies
[email protected]

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
COMPUTERS / Web / Social Networking
SOCIAL SCIENCE / Popular Culture
SOCIAL SCIENCE / Gender Studies
SOCIAL SCIENCE / Media Studies