The Psychology of Food Marketing and Overeating: 1st Edition (Hardback) book cover

The Psychology of Food Marketing and Overeating

1st Edition

Edited by Frans Folkvord


126 pages

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Paperback: 9780367223168
pub: 2019-09-06
Available for pre-order
Hardback: 9780367223144
pub: 2019-09-06
Available for pre-order

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Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods.

Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing.

With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.


'With children’s food marketing being so powerful, present, persuasive, and pernicious, it is essential that its effects be documented, mechanisms be understood, and means for prevention and mitigation be examined. This volume takes important steps in these directions by assembling state-of-the-art knowledge by leading experts in the field. It is a welcome advance.' - Prof. Dr. Kelly Brownell, Director of the World Food Policy Center; Professor of Public Policy, Duke University, US.

'Seldom is social science as eye-opening as this volume. It is a riveting, evidenced based, collection on the avoidable public health epidemic of childhood obesity that, if unchecked, will result in significant personal and societal risks and costs. Through mainstream and online media, children are exposed to direct and subconscious inducements to consume snacks and drinks with extraordinary amounts of sugar, salt and fats. With evidence suggesting that industry self-regulation is ineffective other solutions are discussed including legislation, nudging, promoting advertising literacy and a novel inhibition training approach. The volume is a timely call for action.' - Prof Dr. George Gaskell, Professor of Social Psychology, London School of Economics and Political Science, UK.

Table of Contents

Foreword Dr. T. Lobstein Introduction Dr. F. Folkvord Chapter 1. Food marketing to young children Dr. E. Boyland Chapter 2. Food marketing to adolescents and young adults Prof. Dr. J. Harris Chapter 3. Children's rights approach to marketing regulations Prof. Dr. A. Garde Chapter 4. Regulations and their effectiveness Dr. B. Kelly Chapter 5. Improving advertising literacy and effectiveness Dr. E. Rozendaal Chapter 6. The use of inhibition task to reduce the effects of food cue reactivity Dr. H. Veling & Dr. N. Lawrence Chapter 7. To what extent can healthy foods be promoted using the same techniques as the unhealthy food marketing? Dr. F. Folkvord

About the Editor

Dr. Frans Folkvord is an assistant professor at Tilburg School of Humanities and Digital Sciences, at the Department Communication and Cognition, Tilburg University, The Netherlands. He is also a senior policy researcher Open Evidence, a spin-off company of the Applied Social Science and Behavioral Economics Research group, University of Cataluña (Barcelona, Spain). He is a temporary advisor of the World Health Organization, UNICEF, European Commission, the Dutch Heart Foundation, and the Dutch Nutrition Centre about the effects of food marketing on children’s eating behaviour.

About the Series

Current Issues in Social Psychology

Current Issues in Social Psychology is a series of edited books that reflect the state of current and emerging topics of interest in social psychology.

Each volume makes a conceptual contribution to the topic by reviewing or synthesizing the existing research literature, by advancing theory in the area, or by some combination of these missions. The books are tightly focused on a particular topic and consists of seven to ten chapters contributed by international experts. The editors of individual volumes are leading figures in their areas and provide an introductory overview.

The series is useful reading for students, academics, and researchers of social psychology and related disciplines. Example topics include: self-esteem, mindfulness, evolutionary social psychology, minority groups, social neuroscience, cyberbullying and social stigma.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
PSYCHOLOGY / Social Psychology