Part I The context of public relations
- What is Public Relations? Sarah Roberts-Bowman
- Public Relations and Communications Sarah Roberts-Bowman
- Public relations, politics and the media Ian Somerville and Sahla Aroussi
- Public Relations and Management Anne Gregory
- Ethics, professionalism and regulation Alison Theaker
- Public relations and corporate communication Emma Wood
- Public Relations and Corporate Identity Emma Wood
- Risk, Issues and Crisis Management: A Collaborative Role for Public Relations Heather Yaxley
- Public Relations and Corporate Social Responsibility Ian Somerville and Emma Wood
- Measurement and evaluation Mairead McCoy
- The public relations of globalisation Averill Gordon
- Media Relations in the Social Media Age Philip Young
- Internal Communications Liam FitzPatrick
- Financial Communications Mark Phillimore
- Public sector public relations Simon Wakeman
- Consumer Public Relations Michael Frohlich
- Business-to-business public relations Loretta Milan
- Public relations and engagement in the not-for-profit sector David Hamilton
- Using New Technology Effectively In Public Relations Heather Yaxley
- Activism and public relations Philip Young
- Future challenges for PR Alison Theaker
Part II Strategic public relations
Part III Stakeholder public relations
Part IV Shaping the future
Biography
Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.
