The Radio Station: Broadcasting, Podcasting, and Streaming, 10th Edition (Paperback) book cover

The Radio Station

Broadcasting, Podcasting, and Streaming, 10th Edition

By John Allen Hendricks, Bruce Mims


458 pages | 416 Color Illus.

Purchasing Options:$ = USD
Paperback: 9781138218819
pub: 2018-05-09
SAVE ~$14.39
Hardback: 9781138218802
pub: 2018-05-01
SAVE ~$40.00
eBook (VitalSource) : 9781315212654
pub: 2018-05-01
from $35.98

FREE Standard Shipping!


The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.


The Radio Station continues to be the best textbook available because it is intimately tied to the broadcasting industry. Not only does the Radio Station present cutting edge material, it does so with support of industry professionals and practitioners who give both students and instructors the highest confidence in the material.

- Michael Brown, University of Wyoming, USA

While The Radio Station has long been the foundational text for students of the medium, this new edition explores the profession with refreshing depth and breadth. With information on podcasting, streaming, and career planning, this book is essential for anyone engaged in the field.

- Michael Huntsberger, Linfield College, USA

Like the medium of radio itself, this book continues to evolve and includes all the latest technological developments. Anyone interested in working in the ever-expanding field that we call radio, from terrestrial broadcasting to satellite to streaming to podcasting, will find great value in this book.

-Noah Arceneaux, School of Journalism and Media Studies, San Diego State University, USA

Table of Contents

Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau

About the Authors

Preface . . . Paul McLane of Radio World


What’s New to This Edition of The Radio Station

CHAPTER 1 State of the Industry

CHAPTER 2 Station Management

CHAPTER 3 Music Programming and Consultancies


CHAPTER 5 News, Talk, and Sports

CHAPTER 6 Research

CHAPTER 7 Promotion

CHAPTER 8 Production

CHAPTER 9 Engineering

CHAPTER 10 Careers




About the Authors

John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas.

Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies


Instructor Resources

To gain access to the instructor resources for this title, please visit the Instructor Resources Download Hub.

You will be prompted to fill out a registration form which will be verified by one of our sales reps.