10th Edition

The Radio Station Broadcasting, Podcasting, and Streaming

By John Hendricks, Bruce Mims Copyright 2018
    482 Pages 416 Color Illustrations
    by Routledge

    482 Pages 416 Color Illustrations
    by Routledge

    The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

    Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau

    About the Authors

    Preface . . . Paul McLane of Radio World


    What’s New to This Edition of The Radio Station

    CHAPTER 1 State of the Industry

    CHAPTER 2 Station Management

    CHAPTER 3 Music Programming and Consultancies

    CHAPTER 4 Sales

    CHAPTER 5 News, Talk, and Sports

    CHAPTER 6 Research

    CHAPTER 7 Promotion

    CHAPTER 8 Production

    CHAPTER 9 Engineering

    CHAPTER 10 Careers





    John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas.

    Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.

    The Radio Station continues to be the best textbook available because it is intimately tied to the broadcasting industry. Not only does the Radio Station present cutting edge material, it does so with support of industry professionals and practitioners who give both students and instructors the highest confidence in the material.

    - Michael Brown, University of Wyoming, USA

    While The Radio Station has long been the foundational text for students of the medium, this new edition explores the profession with refreshing depth and breadth. With information on podcasting, streaming, and career planning, this book is essential for anyone engaged in the field.

    - Michael Huntsberger, Linfield College, USA

    Like the medium of radio itself, this book continues to evolve and includes all the latest technological developments. Anyone interested in working in the ever-expanding field that we call radio, from terrestrial broadcasting to satellite to streaming to podcasting, will find great value in this book.

    -Noah Arceneaux, School of Journalism and Media Studies, San Diego State University, USA