514 Pages
by
Routledge
514 Pages
by
Routledge
Also available as eBook on:
The Retail Environment (1990) takes a fresh look at the American retailing system. It describes and explains retailing, with a particular emphasis on the problem of store location, and combines a spatial approach to consumer demand with a corporate and institutional view of supply. Linking the theoretical and applied traditions of location analysis, it uses a wealth of real-life examples to... Read more
1. Why Study Retail Location? Part 1. Processes 2. The Geography of Demand 3. The Major Actors on the Supply Side 4. The Mystery of Consumer Behaviour Part 2. Retail Structure 5. Retailing and the Settlement Pattern 6. The Changing Distribution System 7. Commercial Structure within the Metropolis 8. The Changing Retail Structure Part 3. Location Analysis 9. Making Marketing Decisions 10. Site Selection 11. Trade Area Analysis 12. Choosing a Location Strategy Part 4. The Future 13. Planning and the Retail Environment 14. Looking to the Future
Biography
Ken Jones and Jim Simmons
