1st Edition
The Review Response Genre Structures, Language, and Functions
By Victor Ho
Copyright 2024
202 Pages
7 B/W Illustrations
by
Routledge
202 Pages
7 B/W Illustrations
by
Routledge
202 Pages
7 B/W Illustrations
by
Routledge
Also available as eBook on:
Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.
He adopts a robust research methodology that involves both quantitative and qualitative analyses of three different types of data: managerial responses to negative... Read more
1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion
Biography
Victor Ho is an Associate Professor in the Department of English at The Hong Kong Polytechnic University. He completed his PhD in Linguistics from Macquarie University in 2009.
