1st Edition

The Rhetoric of Food Discourse, Materiality, and Power

Edited By Joshua Frye, Michael Bruner Copyright 2012
286 Pages 13 B/W Illustrations
by Routledge

286 Pages 13 B/W Illustrations
by Routledge

286 Pages 13 B/W Illustrations
by Routledge

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White... Read more

Foreword Raymie E. McKerrow Introduction  Joshua J. Frye and Michael S. Bruner  1. The Operations of Nature Sir Albert Howard  2. Exposing Empty Bellies/Empty Calories: Representing Hunger and Obesity Jean Retzinger  3. Politics on Your Plate: Building and Burning Bridges across Organic, Vegetarian, and Vegan Discourse Laura K. Hahn and Michael S. Bruner  4. "Food Talk:" Bridging Power in a Globalizing World John R. Thompson  5. Food, Health, and Well-being: Positioning Functional Foods Alison Henderson and Vanessa Johnson  6. Parsing Poverty: Farm Subsidies and American Farmland Trust Maxwell Schnurer  7. Pardon Your Turkey and Eat Him Too: Antagonism Over Meat Eating in the Discourse of the Presidential Pardoning of the Thanksgiving Turkey Carrie Packwood Freeman and Oana Leventi-Perez  8. Resignified Urban Landscapes: From Abject to Agricultural Natashia Seegert  9. Lee Kyung Hae and the Dynamics of Social Movement Self-Sacrifice Joshua J. Frye  10. Let's Move: The Ideological Constraints of Liberalism on Michelle Obama’s Obesity Rhetoric Abigail Seiler  11. Spatial Affects and Rhetorical Relations: At the Cherry Creek Farmers’ Market Justin Eckstein and Donovan Conley  12. Revolution on Primetime TV: Jamie Oliver Takes On the US School Food System Garrett M. Broad  13. The Man and the Cannibal: A Moral Perspective on Eating the Other Alexander V. Kozin  14. On Establishing a More Authentic Relationship with Food: From Heidegger to Oprah on Slowing Down Fast Food Kara Shultz  15. Narratives of Hunger: Voices at the Margins of Neoliberal Development Mohan J. Dutta  Contributors  Notes  Index

Biography

Joshua Frye is Assistant Professor of Communication Studies at SUNY Oneonta, USA.

Michael S. Bruner is a Professor in the Department of Communication at Humboldt State University, USA.

"The aim is a laudable one, as this emerging intersection is worthy of scholarly attention. Pairing a discussion of food politics with a rhetorical perspective is a beneficial way to explore the symbols surrounding food and food itself as a symbol…The variety of approaches, guiding theories, and topics makes this book an interesting and entertaining read concerning the intersection of food and power…this book’s offering of prominent and meaningful inquiries would aid both classes and research into relevant topics." --Emma Frances Bloomfield, University of Southern California, International Journal of Communication