The Right Place
How National Competitiveness Makes or Breaks Companies
The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous.
The competitiveness race is not unlike a cycling race. If you want to ride fast, you need three things: a good bike, to be in good shape, and a smooth and fast road. In a collaborative model, you might say the business is the bicycle, the business leader is the cyclist, and the road is the government and the external environment. The responsibility of a government is to design and build the best possible road. It turns out that when the road is good, good cyclists suddenly appear and want to race on it. In this book, competition and macroeconomics expert, Arturo Bris, provides the analysis of country competitive performance based on 30 years advising countries on this topic. The typical mistakes that countries make are revealed and the pillars necessary in building a competitive economy: economic performance as a necessary condition for prosperity; government efficiency, so the public sector can create the conditions for a productive economy; business efficiency, so companies can create jobs; and infrastructure, both tangible and intangible, so businesses and individuals can operate efficiently.
With contemporary case studies throughout, the book provides an illuminating read for politicians, business leaders and students of macroeconomics.
Table of Contents
1. THE TAYBEH BREWING COMPANY
2. FULL MOON BREWWORKS
3. THE IMPORTANCE OF THE BUSINESS ENVIRONMENT
4. THE EIGHT CHARACTERISTICS OF SUCCESS
5. THE VALUE OF COLLABORATION
6. THE IMPORTANCE OF GLOBAL FACTORS
7. DEFINING A NEW MEASURE OF SUCCESS
8. WHAT IT TAKES TO BE COMPETITIVE
9. BUSINESS CONSULTANTS
12. THE PRIVATE SECTOR CREATES JOBS
13. THE RULE OF LAW
14. GOVERNMENT-INDUSTRY PARTNERSHIPS
15. NATIONAL CHAMPIONS, BUT ALSO SMALL AND MEDIUM ENTERPRISES
16. BRANDING A NATION
17. TECHNOLOGY, INNOVATION, EDUCATION, GENDER POLICIES, AND SUSTAINABILITY
18. THIS BOOK IS FOR BOTH BUSINESS AND POLITICAL STAKEHOLDERS
PART 1. THE DRIVERS OF BUSINESS COMPETITIVENESS
20. FOOTBALL: COACHES AND THE PERFORMANCE OF TEAMS
21. THE DRIVERS OF PERFORMANCE
22. THE IMPACT OF LEADERS ON PERFORMANCE
23. WHAT DRIVES PERFORMANCE BEYOND LEADERS?
24. GLOBAL EFFECTS
25. NATIONAL COMPETITIVENESS AND BUSINESS SUCCESS
26. HOW THE NATIONAL CONTEXT MATTERS: TAIWAN AND GIANT BICYCLES
27. THE IMPORTANCE OF THE INTERNATIONAL CONTEXT: THE CASE OF RUSSIA
PART 2. UNDERSTANDING COMPETITIVENESS
29. WHAT IS COMPETITIVENESS
30. LOOKING BACK TO HISTORY
31. SETTING THE COMPETITIVENESS PATH
32. HAPPINESS: AND THE SEARCH OF THE MODERN-DAY SHANGRI-LA
33. CONCLUSION: WE MANAGE WHAT WE CAN MEASURE
PART 3. WHAT IT TAKES TO HAVE A NATIONAL STRATEGY
35. A GOOD STRATEGY
36. THE IMPORTANCE OF NATIONAL CONSENSUS
37. POLITICAL LEADERSHIP
38. A LONG-TERM VIEW
39. THE IMPORTANCE OF EXECUTION: DELIVERY UNITS
40. AVOID CONSULTANTS!!!
PART 4. THE PATH TO COMPETITIVENESS
43. OPENNESS/TALENT ATTRACTION
45. RULE OF LAW
47. FINANCIAL SYSTEM AND STOCK MARKETS
48. IT IS THE PRIVATE SECTOR THAT CREATES JOBS
49. PUBLIC-PRIVATE PARTNERSHIPS
50. NATIONAL CHAMPIONS, BUT ALSO SMES
51. BRANDING THE COUNTRY
PART 5. BEING COMPETITIVE IN THE 21ST CENTURY
54. THE ROLE OF UNIVERSITIES IN INNOVATION ECOSYSTEMS
55. COMPETITIVENESS THROUGH TECHNOLOGY
56. GENDER BALANCE AND GROWTH
57. SUSTAINABILITY: PUTTING PEOPLE FIRST
58. PUBLIC POLICY TO RESOLVE MARKET FAILURES
59. EDUCATION FOR THE TWENTY-FIRST CENTURY
60. COMPETITIVENESS AND INCOME INEQUALITY
61. HOW CAN DEMOCRACIES EXCEL
Arturo Bris is professor of finance at IMD and the director of the world-renowned IMD World Competitiveness Center. He works with governments all over the world assessing, measuring, and managing the competitiveness of countries. He was previously an associate professor at the Yale School of Management and is a member of the advisory board of the Wealth Management Institute in Singapore and of the Strategic Board of Debiopharm. He regularly speaks at events and conferences in Asia, Europe, the Middle East, and Latin America. He has had articles published in the Journal of Finance, Journal of Financial Economics, and also in Financial Times, Wall Street Journal, Straits Times, and Handelsblatt among many others.
"Enormously ambitious, wide-ranging and filled with insights. A marvellous and impressive book that makes you re-think how and why businesses thrive (and fail)."
Peter Frankopan, Professor of Global History at Oxford University, author of The Silk Roads
"There is no silver bullet for competitiveness. Many books promise quick fixes, but the wisdom in this new book by Arturo Bris is taking an ecosystem approach. This is the holistic roadmap emerging markets need to catch the next waves of productivity and globalization."
Dr. Parag Khanna, managing partner of FutureMap and author of Connectography
"This book by Arturo Bris, brings together the insights of the IMD World Competitiveness Centre over thirty years, as well as his personal travel and research in the last six years in Asia, the Middle East, Europe and Latin America, to understand why corporations achieve success and perform the way they do. Bris covers a broad terrain, highlighting not just corporate strategies but largersocietal inputs such as education and government strategies which are crucial to competitiveness. A useful comparative blueprint for corporations and countries who wish to achieve the same success as the best in the world."
Chan Heng Chee, Ambassador-at Large and Chair of the Lee Kuan Yew Centre for Innovative Cities, Singapore University of Technology and Design.
"Arturo Bris is the superstar of country competitiveness. Over the years we have enjoyed his annual reports and rankings on the competitiveness of nations around the globe. In this seminal book he shows us why it matters for business. A warm recommendation to anyone interested in decision-making beyond the state and survival strategies of companies."
Alexander Stubb, Professor and Director at the European University Institute, Former Prime Minister of Finland