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The Rise of Transtexts
Challenges and Opportunities





ISBN 9781138944671
Published September 20, 2016 by Routledge
262 Pages 4 B/W Illustrations

 
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Book Description

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

Table of Contents

Foreword: Transmedia Storytelling and Free Labour





Toby Miller





The Continued Rise and Impact of Transtexts: An Introduction





Benjamin W.L. Derhy Kurtz and Mélanie Bourdaa





Part I: Rethinking Transmedia:



History and Typology of Transtexts:



1. Historicizing Transmedia and Transtexts



Denzell Richards



2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question



Aaron Delwiche



3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom



Benjamin W.L. Derhy Kurtz and Simone Knox





Use and Reception by Engaged Audiences:



4. Transmedia and the Fantext



Louisa Ellen Stein



5. ‘I am not a tribute’: the Transmedia Strategy of The Hunger Games vs. Fans’ Activism



Mélanie Bourdaa



6. Set in Stone: Issues of Canonicity of Transtexts



Benjamin W.L. Derhy Kurtz



7. Star Trek Into Divisiveness: The Transmedia Successes and Failures of ‘Star Trek: The Videogame’



Matt Hills





Part II: Through the Looking-Glass:



Transmediating Text-Brands:



8. Growing Stories into Vast Transmedia Mythologies through Narrative Design and Narrative Architecture



Geoffrey Long



9. Bioshock: Rapture through Transmedia



Paul Booth



10. Pro Wrestling's Immersive Story World and the Potentials of Transmedia Storytelling



Sam Ford





The Industry behind Transtexts:



11. Considering Transtexts as Brands



Hélène Laurichesse



12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World



Jennifer Jacobs Henderson



13. Transmedia Logics and Locations



Henry Jenkins

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Editor(s)

Biography

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV



Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France