1st Edition
The Role of Design in International Competitiveness
394 Pages
by
Routledge
394 Pages
by
Routledge
394 Pages
by
Routledge
Also available as eBook on:
Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the... Read more
1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International Competitiveness
Biography
D.O. Ughanwa, M.J. Baker
