The Role of Design in International Competitiveness: 1st Edition (Paperback) book cover

The Role of Design in International Competitiveness

1st Edition

By D.O. Ughanwa, M.J. Baker


390 pages

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Paperback: 9780815370864
pub: 2019-11-15
Available for pre-order
Hardback: 9780815370857
pub: 2018-01-17
eBook (VitalSource) : 9781351248051
pub: 2018-01-10
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Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

Table of Contents

1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International Competitiveness

About the Series

Routledge Library Editions: Industrial Economics

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Economics / General