1st Edition
The Role of Smart Technologies in Decision Making Developing, Supporting and Training Smart Consumers
Introduction: the role of smart technologies in decision making: developing, supporting and training smart consumers
Eleonora Pantano
1. Are households ready to engage with smart home technology?
Rory Mulcahy, Kate Letheren, Ryan McAndrew, Charmaine Glavas & Rebekah Russell-Bennett
2. Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
Thomas M. Brill, Laura Munoz & Richard J. Miller
3. The need for services and technologies in physical fast fashion stores: Generation Y’s opinion
Alexandra Rese, Tobias Schlee & Daniel Baier
4. Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
Zied Mani & Inès Chouk
5. The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
Sanjit K. Roy, Gaganpreet Singh, Megan Hope, Bang Nguyen & Paul Harrigan
6. In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
Stephanie van de Sanden, Kim Willems & Malaika Brengman
7. Smart consumers come undone: breakdowns in the process of digital agencing
Christian Fuentes
Conclusion
Eleonora Pantano & Francesca Serravalle
Biography
Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.
Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.
