2nd Edition

The Routledge Companion to Advertising and Promotional Culture

Edited By Emily West, Matthew P. McAllister Copyright 2023
    422 Pages 25 B/W Illustrations
    by Routledge

    This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

    This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment.

    With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

    1. Introduction  Part I: Historical Perspectives on Advertising and Promotion  2. Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890–1930  3. "Sentimental ‘Greenbacks’ of Civilization": Cartes de Visite and the Prehistory of Self-branding  4. The Relationship Between US Advertising and Popular Culture: Four Historical Threads  5. Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience  Part II: Promotional Industries  6. The Past, Present, and Future of Internet Personalization in Service of Advertising  7. Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries  8. Regional Trends in Global Advertising  9. How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis  Part III: Advertising Audiences  10. Social Media and Audience Commodification: Toward an Applied Theory  11. Model Consumers: Numerical and Normative Constructions of Hispanic Consumers  12. Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and "Teen Food"  Part IV: Advertising Identities  13. Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation  14. Adventures in Hypermediated Hyperreality, or What Happens When Nations Become Brands  15. Streaming Nationalism, Advertising Localization: Netflix Türkiye Advertisements  16. Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities  17. Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding  Part V: Advertising and/in Crisis  18. From Cause Marketing to Activist Branding: There’s No Sitting Out in the Age of COVID, #BLM, and Assaults on Democracy  19. #WeAreTogether: University Branding in the Time of COVID and Black Lives Matter  20. "The Show Must Go On": Thematic Representations of Hyper-commercialism and Spending as a Public Service Amid COVID-19-Related Advertisements  21. Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic  22. Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster  Part VI: Promotion and Politics  23. United We Shop: Black Beauty Advert-ism and the Business of Social Justice  24. When Advertising Takes a Stand: Market Activism, Gender, and Social Change in Greece  25. "I Keep Hearing the Promo, `You're Fired!'": Promotional Culture, Populist Authoritarianism, and The Apprentice  26. Misremembering Black Wall Street and the Promotional Rhetoric of Capitalist Racial Repair  Part VII: Promotionalism and Its Expansions  27. Popular Music, Promotional Culture, and Public Policy  28. E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form  29. Advertising, Branding, and the Promotional Future Part VIII: Advertising, Promotion, and the Environment  30. Pushing Products and Blaming Consumers: Corporate Journalism, Climate Change, and the Discourses of Delay  31. From Crisis to Opportunity: Promoting Climate Change


    Emily West is a professor of communication at the University of Massachusetts Amherst. Her research focuses on promotion, technology, and culture. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (2022) and co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (2013). Her research has appeared in journals including Surveillance & Society, International Journal of Communication, and Journal of Consumer Culture.

    Matthew P. McAllister is a professor of communications and WGSS at Penn State. His research focuses on political economy of media and critiques of commercial and popular culture. He is the co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (with Emily West, 2013) and The Advertising and Consumer Culture Reader (with Joseph Turow, 2009).