The Routledge Companion to Advertising and Promotional Culture

1. Introduction  Part I: Historical Perspectives on Advertising and Promotion  2. Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890–1930  3. "Sentimental ‘Greenbacks’ of Civilization": Cartes de Visite and the Prehistory of Self-branding  4. The Relationship Between US Advertising and Popular Culture: Four Historical Threads  5. Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience  Part II: Promotional Industries  6. The Past, Present, and Future of Internet Personalization in Service of Advertising  7. Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries  8. Regional Trends in Global Advertising  9. How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis  Part III: Advertising Audiences  10. Social Media and Audience Commodification: Toward an Applied Theory  11. Model Consumers: Numerical and Normative Constructions of Hispanic Consumers  12. Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and "Teen Food"  Part IV: Advertising Identities  13. Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation  14. Adventures in Hypermediated Hyperreality, or What Happens When Nations Become Brands  15. Streaming Nationalism, Advertising Localization: Netflix Türkiye Advertisements  16. Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities  17. Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding  Part V: Advertising and/in Crisis  18. From Cause Marketing to Activist Branding: There’s No Sitting Out in the Age of COVID, #BLM, and Assaults on Democracy  19. #WeAreTogether: University Branding in the Time of COVID and Black Lives Matter  20. "The Show Must Go On": Thematic Representations of Hyper-commercialism and Spending as a Public Service Amid COVID-19-Related Advertisements  21. Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic  22. Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster  Part VI: Promotion and Politics  23. United We Shop: Black Beauty Advert-ism and the Business of Social Justice  24. When Advertising Takes a Stand: Market Activism, Gender, and Social Change in Greece  25. "I Keep Hearing the Promo, `You're Fired!'": Promotional Culture, Populist Authoritarianism, and The Apprentice  26. Misremembering Black Wall Street and the Promotional Rhetoric of Capitalist Racial Repair  Part VII: Promotionalism and Its Expansions  27. Popular Music, Promotional Culture, and Public Policy  28. E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form  29. Advertising, Branding, and the Promotional Future Part VIII: Advertising, Promotion, and the Environment  30. Pushing Products and Blaming Consumers: Corporate Journalism, Climate Change, and the Discourses of Delay  31. From Crisis to Opportunity: Promoting Climate Change

Biography

Emily West is a professor of communication at the University of Massachusetts Amherst. Her research focuses on promotion, technology, and culture. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (2022) and co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (2013). Her research has appeared in journals including Surveillance & Society, International Journal of Communication, and Journal of Consumer Culture.

Matthew P. McAllister is a professor of communications and WGSS at Penn State. His research focuses on political economy of media and critiques of commercial and popular culture. He is the co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (with Emily West, 2013) and The Advertising and Consumer Culture Reader (with Joseph Turow, 2009).