1st Edition

The Routledge Companion to Anthropology and Business

Edited By Raza Mir, Anne-Laure Fayard Copyright 2021
    546 Pages 12 Color Illustrations
    by Routledge

    546 Pages 12 Color Illustrations
    by Routledge

    Interest in anthropology and ethnography has been an ongoing feature of organizational research and pedagogy; this book provides a key reference text that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically.

    The volume hosts key scholars and experts within the fields of Organizational Anthropology, Organizational Ethnography, Organizational Studies and Qualitative Research.

    The book provides a combination of methodological guidelines, exemplars and epistemological reflection. It includes methodological viewpoints, ethnographic journeys within organizations as well as beyond organizations, and individual reflections on challenges faced by organizational ethnographers.

    This book is aimed at PhD, master and advanced undergraduate students and researchers across disciplines, especially those who are engaged with general management, organizational behaviour, strategy and anthropological/ethnographic issues.

    1 Anthropology and Organizational Studies: A Symbiotic Connection

    Raza Mir and Anne-Laure Fayard

    Methodological Viewpoints

    2 Archival Ethnography

    Stephanie Decker (University of Bristol) and Alan McKinlay

    3 A History of Markets Past: The Role of Institutional Memory Failure in Financial Crises

    Natalya Vinokurova

    4 What Good Is the Ethnographic Interview?

    John Weeks

    5 Frames of the Field: Ethnography as Photography

    Mikko Vesa, Mikaela Krohn and Frank den Hond

    6 Ethnography Air-Conditioned

    Nahoko Kameo

    7 Consumer Culture Theory: An Anthropological Contribution to Consumption Studies

    Eric J. Arnould, Craig J. Thompson and Melea Press

    8 The Creative Use of Insider Ethnography as a Means for Organizational Self Investigation: The “Essence of Tesco” Project

    Mary Yoko Brannen, Terry Mughan and Fiona Moore

    9 Contextual Analytics: Using Human Science to Strengthen Data Science Approaches in the Development of Algorithms

    Mikkel Krenchel and Christian Madsbjerg

    Ethnographic Journeys

    10 Managing Meat and Non-meat Markets in Contemporary India

    Johan Fischer

    11 “How Do I Like Being a Policewoman? I’m Very Happy!”: Pakistani Policewomen and the Challenge

    of Presentational Data

    Sadaf Ahmad

    12 Impact Quantification and Integration in Impact Investing

    Tom P. Vandebroek, Fabrizio Ferraro, Alice Mascena and Heinrich Liechtenstein

    13 Exploring the Accomplishment of Inter-organizational Collaboration: The Value of Thick Descriptions

    Emmanouil Gkeredakis

    14 Managerial Work with Digitalization: A Multi-Sited Ethnographic Approach to Data and Data-Driven

    Management in Practice

    Ursula Plesner and Lise Justesen

    15 Still a Man’s World: Finding Gender Issues in Tokyo Fashion Week

    Yuiko Fujita

    16 What Makes Resilience? An Ethnographic Study of the Work of Prison Officers

    Mette Mogensen and Elisabeth Naima Mikkelsen

    Beyond Organizations

    17 Organisational Dilemmas, Gender and Ethnicity: A Video Ethnographic Approach to Talk and Gestures in Homeless Shelter Consultations

    Nanna Mik-Meyer

    18 Capturing the Microfoundations of Institutions: A Confessional Tale of the Glorified Field

    Hendra Raharja Wijaya

    19 Five Ways of Seeing Events (in Anthropology and Organization Studies)

    Stefanie Mauksch

    20 Tweeting the Marginalized Voices: A Netnographic Account

    Snehanjali Chrispal and Hari Bapuji

    21 What Are We Missing? Exploring Ethnographic Possibilities beyond MOS Conventions

    Patrizia Zanoni and Tammar B. Zilber

    22 Why Does the Study of Alternative Organizations (So Badly) Need Anthropology?

    Stéphane Jaumier

    23 Crisis Ethnography: Emotions and Identity in Fieldwork during the Tunisian Revolution

    Héla Yousfi and Chahrazad Abdallah


    24 It Is Not That All Cultures Have Business, but That All Business Has Culture

    Heung-wah Wong

    25 Ethnography and the Traffic in Pain

    Mark de Rond

    26 Fieldwork in Work Worlds

    Robert Jackall

    27 Withdrawal Pains and Gains: Exiting from the Field

    John Van Maanen


    Raza Mir is the Seymour Hyman Professor of Management at William Paterson University, USA. He serves as the co-Editor-in-Chief of the journal Organization. His research primarily deals with the strategic management, transfer of knowledge across national boundaries in MNCs, and power, exploitation and resistance in organizational settings.

    Anne-Laure Fayard is Associate Professor of Innovation, Design and Organization Studies in the Tandon School of Engineering at New York University, USA. She is an ethnographer studying work and collaboration at the intersection between organizations, technology and people. Her work has been published in several leading journals such as Administrative Science Quarterly and Organization Science.