International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies.
European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment.
This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda.
A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.
1. Introduction: Development of the discipline and trends Part 1: European Business Research: Review of literature and state of affairs 2. European Business: A literature review 3. European Business Research in Perspective: The focus of regionalisation in the international business literature Part 2: International business theory and evidence in Europe: Origins and evolutions 4. Internalization Business Theory and European Business 5. On the Basis of the Uppsala Model: Evolution of European research models and frameworks 6. The Institutional Heterogeneity of Europe as a Regional Market 7. European SMEs and the Born Global Concept Part 3: Culture, Identity and European Business 8. Innovation Capacities and National Cultures: Drawing a cartography of the European landscape 9. Culture and European Business Environment: Past, present and future 10. Toward a Theory of European Business Culture: The case of management education at the ESCP Europe Business School Part 4: The Political Economy of Doing Business in Advanced Regionalisation 11. Regionalisation and the European Project 12. Single Market Evolution and its Business Impact 13. Free Trade Agreementments and Regional Trade Agreements with Third Countries and European Business 14. The EU’s Institutions and the Business Environment Part 5: Managing People in Europe 15. Job Quality in Europe: Regulation, workplace innovation and human resources practices 16. Human Resources Management and European Business 17. International Competencies for European SME Graduate Employees: A Dutch experience 18. European Sub-regional Approaches to Human Resources Management 19. Europe and its Diversity: Dealing with human resources management in Russia, Belarus and Ukraine Part 6: Functional and Sectorial Perspectives 20. European Business Marketing 21. Exploring the Pre-requisites for Long-term Survival of Internationalizing and Innovative SMEs: The case of the Swedish life-science industry 22. Firm Capital Structure in Europe: Comparative analyses of CEE firms vs. Western firms in the changing financial environment 23. Managing Cross-border M&A: Three approaches to takeovers in Europe 24. The Future of Manufacturing in the Single European Market: A case study 25. Services in the Single European Market in the Twenty-first Century Part 7: Complex Challenges: European society and the natural environment 26. Climate Change, Energy and Innovation: Challenges and opportunities for the European Union 27. Business and Human Rights in Europe: Insights from the ILVA case 28. Conclusion: European Business: a twenty-first century research agenda