The Routledge Companion to Latina/o Media: 1st Edition (Hardback) book cover

The Routledge Companion to Latina/o Media

1st Edition

Edited by Maria Elena Cepeda, Dolores Inés Casillas


442 pages

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Hardback: 9780415717793
pub: 2016-09-19
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The Routledge Companion to Latina/o Media provides students and scholars with an indispensable overview of the domestic and transnational dynamics at play within multi-lingual Latina/o media.  The book examines both independent and mainstream media via race and gender in its theoretical and empirical engagement with questions of production, access, policy, representation, and consumption. Contributions consider a range of media formats including television, radio, film, print media, music video and social media, with particular attention to understudied fields such as audience and production studies.


"This must-have collection represents the definite resource on the present state and future directions of Latino/a media studies, and makes amply clear that Latino/a media scholars are at the vanguard of the most cutting edge interventions in media and communication studies today." –Arlene Dávila, New York University

"Cepeda and Casillas’ volume is a milestone in the study of Latin@ and media/communication studies. Written by well-established and emerging scholars coming from the humanities and the social sciences, the collection invite the readers to learn about a broad array of areas—from immigrants’ media consumption, to community journalism, to Latin@ web series, to Latino rock." –Yeidy M. Rivero, University of Michigan

Table of Contents

Part I: Understanding Contemporary Latina/o Media

Chapter 1: "Authenticity, Appropriation, Articulation: The Cultural Logic of Latinidad," Esteban del Río

Chapter 2: "The Transnational Restructuring of Communication and Consumption Practices: Latinos in the Urban Settings of Global Cities," Jéssica Retis

Chapter 3: "A Political-Economic Analysis of the Evolution of Latino Media in the New Latino South," Lucila Vargas and Joseph Erba

Chapter 4: "Implicit Utopias and Ambiguous Ethnics:  Latinidad and the Representational Promised Land,"Angharad Valdivia

Chapter 5: "Phenotypicality Bias on Television?: A Quantitative Content Analysis of Primetime TV," Dana Mastro and Alexander Sink

Chapter 6: "Beyond the Market: Lessons Learned from Latina/o Audiences," Kristin Moran

Part II: Access, Policy and Production in Latina/o Media

Chapter 7: "Altering the U.S. Soundscape through Latina/o Community Radio," Mari Castañeda

Chapter 8: " The State of Emergency Communications at a Time of Population and Linguistic Shifts: A Case Study in Central Texas," Federico Subervi


Chapter 9: "Direct to DVD: A Case Study of Latina/o Genre and Audience," Orquidea Morales

Chapter 10: "From the Bronze Screen to the Computer Screen: Latina/o Web Series and Independent Production," Vittoria Rodríguez and Mary Beltrán

Chapter 11: "Latina/Latino Community Journalism: A San Francisco Case Study," Katynka Zazueta Martínez

Chapter 12: "The Cycle of Latina/o Community Media Activism: Digital Storytelling in Springfield, MA," Rogelio Miñana

Part III: Representations of Latinas/os in the Media

Chapter 13: "Imagining Postville: National Public Radio and the Discourse of Latina/o Representation," Hannah Noel

Chapter 14: "What’s in an Accent?: Gender and Cultural Stereotypes in the Work of Sofía Vergara," Héctor Fernández L'Hoeste

Chapter 15: "The Location of (U.S.) Latin Rock," Ignacio Corona

Chapter 16: "Singing about Separation: Deportation, #Not1More, and La Santa Cecilia’s 'ICE: El Hielo,'" Lorena Alvarado

Chapter 17: "The Deterritorialized Political Economy of Narcocorridos in the USA," Hector Amaya

Chapter 18: "What To Do with All this Beauty?: The Political Economy of Latina Stardom in the 21st Century," Frances Negrón-Muntaner

Chapter 19: "Sofía Vergara Made Me Do It": On Beauty, Costeñismo and Transnational Colombian Identity," Isabel Cristina Contreras Porras

Chapter 20: "Sex, Service and Scenery: Latina Sexualities in the Pages of Vogue," Aida Hurtado

Part IV: Engendering New Practices and Meanings Behind Latina/o Media Consumption

Chapter 21: " Voices from the Borderlands: Young Latina/os Discuss the Impact that Culture and Identity have on their Media Consumption," Viviana Rojas and Juan Piñón

Chapter 22: "Latina/os’ Facebook Usage: An Interethnic and Intergenerational Exploration of their Engagement with a Social Networking Site," Adolfo Mora and Viviana Rojas

Chapter 23: "An Indecent Proposal: Latino Masculinity and the Audience in Latina/o Music Video," María Elena Cepeda and Alejandra Rosales

Chapter 24: "Crossover Fail: Flex/Nigga’s 'Romantic Style in da World,'" Michelle Rivera

Chapter 25: "Spreadable Citizenship: Undocumented Activists and Social Media," Jillian Báez

About the Editors

María Elena Cepeda is Associate Professor of Latina/o Studies at Williams College, where her research and teaching focus on transnational Latina/o popular media and music, audience studies, gender, and language politics. She is the author of Musical ImagiNation: U.S.-Colombian Identity and the Latin Music Boom.

Dolores Inés Casillas is Associate Professor in the Department of Chicana and Chicano Studies at the University of California, Santa Barbara. She has published essays on radio humor, "accent" use within popular culture, immigration-based media, Chicana/o listening practices and the award-winning book, Sounds of Belonging!: U.S. Spanish-Language Radio and Public Advocacy.

About the Series

Routledge Media and Cultural Studies Companions

Routledge Media and Cultural Studies Companions offer thorough, high-quality surveys and assessments of the major topics in the fields of media and cultural studies. All entries in each companion are specially commissioned and written by leading scholars in the field. Clear, accessible, and cutting-edge, these companions are the ideal resource for advanced undergraduates, postgraduate students, and researchers alike.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies