The Routledge Companion to Latina/o Media  book cover
1st Edition

The Routledge Companion to Latina/o Media

ISBN 9780367868789
Published December 10, 2019 by Routledge
460 Pages

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Book Description

The Routledge Companion to Latina/o Media provides students and scholars with an indispensable overview of the domestic and transnational dynamics at play within multi-lingual Latina/o media.  The book examines both independent and mainstream media via race and gender in its theoretical and empirical engagement with questions of production, access, policy, representation, and consumption. Contributions consider a range of media formats including television, radio, film, print media, music video and social media, with particular attention to understudied fields such as audience and production studies.

Table of Contents

Part I: Understanding Contemporary Latina/o Media


Chapter 1: "Authenticity, Appropriation, Articulation: The Cultural Logic of Latinidad," Esteban del Río

Chapter 2: "The Transnational Restructuring of Communication and Consumption Practices: Latinos in the Urban Settings of Global Cities," Jéssica Retis

Chapter 3: "A Political-Economic Analysis of the Evolution of Latino Media in the New Latino South," Lucila Vargas and Joseph Erba

Chapter 4: "Implicit Utopias and Ambiguous Ethnics:  Latinidad and the Representational Promised Land,"Angharad Valdivia

Chapter 5: "Phenotypicality Bias on Television?: A Quantitative Content Analysis of Primetime TV," Dana Mastro and Alexander Sink

Chapter 6: "Beyond the Market: Lessons Learned from Latina/o Audiences," Kristin Moran

Part II: Access, Policy and Production in Latina/o Media


Chapter 7: "Altering the U.S. Soundscape through Latina/o Community Radio," Mari Castañeda

Chapter 8: " The State of Emergency Communications at a Time of Population and Linguistic Shifts: A Case Study in Central Texas," Federico Subervi 

Chapter 9: "Direct to DVD: A Case Study of Latina/o Genre and Audience," Orquidea Morales

Chapter 10: "From the Bronze Screen to the Computer Screen: Latina/o Web Series and Independent Production," Vittoria Rodríguez and Mary Beltrán

Chapter 11: "Latina/Latino Community Journalism: A San Francisco Case Study," Katynka Zazueta Martínez

Chapter 12: "The Cycle of Latina/o Community Media Activism: Digital Storytelling in Springfield, MA," Rogelio Miñana

Part III: Representations of Latinas/os in the Media


Chapter 13: "Imagining Postville: National Public R

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María Elena Cepeda is Associate Professor of Latina/o Studies at Williams College, where her research and teaching focus on transnational Latina/o popular media and music, audience studies, gender, and language politics. She is the author of Musical ImagiNation: U.S.-Colombian Identity and the Latin Music Boom.

Dolores Inés Casillas is Associate Professor in the Department of Chicana and Chicano Studies at the University of California, Santa Barbara. She has published essays on radio humor, "accent" use within popular culture, immigration-based media, Chicana/o listening practices and the award-winning book, Sounds of Belonging!: U.S. Spanish-Language Radio and Public Advocacy.



"This must-have collection represents the definite resource on the present state and future directions of Latino/a media studies, and makes amply clear that Latino/a media scholars are at the vanguard of the most cutting edge interventions in media and communication studies today." –Arlene Dávila, New York University

"Cepeda and Casillas’ volume is a milestone in the study of [email protected] and media/communication studies. Written by well-established and emerging scholars coming from the humanities and the social sciences, the collection invite the readers to learn about a broad array of areas—from immigrants’ media consumption, to community journalism, to [email protected] web series, to Latino rock." –Yeidy M. Rivero, University of Michigan