1st Edition
The Routledge Companion to Media Audiences
The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions.
Bringing together forty original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory, and increasingly commercialized in the modern world. Each specially commissioned chapter by both early career and experienced international scholars, surveys new conceptualisations and constitutions of audiences, and assesses key issues, themes, and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences.
The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilised through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.
Contents
List of Contributors
Preface
Introduction to Companion to Media Audiences
Annette Hill and Peter Lunt
PART I: AUDIENCE THEORIES AND APPROACHES
Introduction
Peter Lunt
1. Constituting the Techno-Normal: The Practices of Everyday Media Consumption
David Morley
2. Mediations, Popular Cultures, and Cartographies: Contemporary Audiences in Latin America
Rodrigo Muñoz-González and Ignacio Siles
3. Media Audiences as Explorers of Interpretant Signs and Vulnerable Frames
Fernando Andacht
4. How Universalised Language Misconstrues Audiences in the “Middle East”
Naomi Sakr
5. De-westernizing Fan Studies in the Era of Globalization and Digitization
Yuan Gong
6. Media-Ready Feminism, Everyday Sexism, and Audience Reception: Negotiating the Entanglements of Polysemic Televisual Texts
Andrea Press and Sarah Johnson-Palomaki
7. From Media Audiences to Everyday Cultures and from Signifying Practice to Practical Sense
Shaun Moores
PART II: AUDIENCE IMAGINARIES
Introduction
Deborah Chambers
8. Broadening the Imagined Audience: The Case of “Gamers”
Amanda Cote and Mahli-Ann Butt
9. Platformisation and Personalisation: The making of “contingent” online audiences
Scott Wark
10. Imagining Audiences as Media Users: Audience Research’s Role as an Imagining Institution
Ike Picone
11. Relationship Status of Journalists with Their Audiences on Social Media: It’s Complicated
Iva Nenadić and Petra Kovačević
12. Allies or Antagonists? Reconciling Engaged Journalism’s Imagined Audiences
Jacob Nelson
13. When TV Shows Get More Inclusive, Yet Audiences More Divided: How to Study Fan and Anti-Fan Communities Online
Stéfany Boisvert and Dominique Gagnon
PART III: AUDIENCE MODES
Introduction - Audience Modes: A Granular Approach
Renira Rampazzo Gambarato
14. Transmedia (Anti-storytelling) Audiences
Renira Rampazzo Gambarato
15. Virtual (Idol) Audiences: Canon, Fanon and Multivocality in Vocaloid Cultures
Rafal Zaborowski
16. Immersive Audiences: Dreaming Of Living in Media
Susana Tosca
17. Streaming Audiences: Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV Series Outfits
Antonella Mascio
18. Reactive Audiences: Carnal Videos
Yeran Kim
19. Bored Audiences: Zoned In and Out
Susanna Paasonen
PART IV: AUDIENCE ENGAGEMENT AND EXPERIENCES
Introduction
Annette Hill
20. Tracking Engagement in Documentary Viewing: A Critical Retrospect
John Corner
21. When Does Documentary Cut Through? The Challenge of Tracing Documentary’s Social and Political Impact Through Audience Research
Craig Hight and Kate Nash
22. Playing the Audience Card
Susan Turnbull
23. Rethinking Transmedia Audiences
Elizabeth Evans
24. Social Movements and the Self-mediation of Vulnerability on Digital Media
Anastasia Kavada
PART V: AUDIENCES, AFFECT AND IDENTITIES
Introduction
Joke Hermes
25. ‘I Know What You Mean’. Contingency and Contextualisation: Subjects, Technology and Affect in Everyday Practice
Ann Gray
26. Unwanted Audienceship, Audience Resilience: A Case Study of the MIRROR Incident in Hong Kong
Yiu Fai Chow
27. Black Audiences, Brand Voices, and Affective Communities
Francesca Sobande
28. What’s Labour Got to Do with It? Getting (Back) To Class and Culture in Audience Research
Helen Wood
29. Intimate Orientations: People’s Everyday Engagements with Digital Media
Sander De Ridder
PART VI: AUDIENCE PLACES AND ENVIRONMENTS
Introduction
Emily Keightley
30. Affective Infrastructuring as a Survival Mechanism: Unhoused Media Users and Their Media
Maren Hartmann and Vera Klocke
31. Geometries of Power and Latin American Feminist Audiences
María Concepción Castillo-González and Mariana Gabarrot
32. Neuroqueering Audience Research
Anna Reading
33. Slow Affect: Chinese slow reality television and COVID cultures of viewing
Annette Hill and Yunyi Liao
34. The Felt Experience of Atmosphere: Implications for Audience Research
Peter Lunt
PART VII: METHODOLOGIES FOR THE STUDY OF MEDIA AUDIENCES
Introduction
Lynn Schofield Clark
35. Rethinking The Methodologies of Media Effects: Introducing Quantitative Criticalism
Erica Scharrer and Andy Ruddock
36. Audience Research in a Cross-Cultural Framework: When Lofty Ideals Collide with Complicated Realities
Sofia Johansson and Stina Bengtsson
37. Interviewing as Building Situated Platform Knowledge: A Reflection on Interviews with Transnational Women Content Creators
Jenny Jeehyun Lee and Anna Lee Swan
38. Digital Bayanihan as Method: Rethinking the Audience-Producer Relationship in Influencer Cultures
Cheryll Ruth Soriano and Earvin Charles Cabalquinto
39. Youth Participatory Action Research: Methods and the study of audiences
Lynn Schofield Clark, Carlos Jimenez and Johnny Ramirez
40. Integrating Autoethnography and Interviewing for Researching Child and Parent Audiences in Turkey
Esra E. Bilgiç and Lynn Schofield Clark
Index
Biography
Annette Hill is Professor in Media and Communication, Jönköping University, Sweden. With 25 years’ experience of audience research, in over 100 publications, her work addresses transnational audiences for factual and fictional genres, live events, tourism and theatre, using multi methods and analytic dialogue with industry and citizen stakeholders.
Peter Lunt is Professor of Media and Communication at the University of Leicester, UK. His research encompasses audience research, media regulation and the relationship between media research and social theory.
"A phenomenal contribution. It not only offers an authoritative and up-to-date survey of the field but also shows how it is being revitalised by engagements with technological, social, geopolitical and cultural shifts. Based on the ideas presented here, audience studies represents an exciting and important set of questions, methods, and critical orientations from which to explore a rapidly changing and ever more media-saturated world."
- Rosalind Gill, Goldsmiths, University of London
"No book can promise conclusions in a field that is ever expanding but it is possible, as in this companion, to offer an updated, state-of-the-art collection of research that explores various disciplinary, thematic, and regional approaches to media audiences. The future of audiences’ research is here."
- José Luis Fernández, Consulting professor and researcher on mediatizations, University of Buenos Aires