1st Edition

The Routledge Companion to Media Industries

Edited By Paul McDonald Copyright 2022
    602 Pages 7 B/W Illustrations
    by Routledge

    602 Pages 7 B/W Illustrations
    by Routledge

    Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.

    Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video.

    Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.

     

    Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

    Media, industriesm, research: Problematizing the field

    Paul McDonald

    PART I

    Perspectives: Conceptual and critical directions

    1 Assembling production studies: Formative interventions in Britain and Europe

    GRAHAM MURDOCK

    2 Origins of research into media industries conducted in the United States

    JANET WASKO

    3 Meeting the challenges of media and marketing convergence: Revising critical political economy approaches

    JONATHAN HARDY

    4 Why should we care about media policy? Critical directions in media policy research

    MARIA MICHALIS

    5 Economic perspectives on the characteristics and operation of media industries

    GILLIAN DOYLE

    6 The state of media management research

    ULRIKE ROHN

    7 Critical and cultural? Production studies as situated storytelling

    PHILIP DRAKE

    8 Locating and localizing media industry studies: The case of Greece

    GEORGIA AITAKI, LYDIA PAPADIMITRIOU, AND YANNIS TZIOUMAKIS

    PART II

    Interventions: Rethinking the field

     

    9 Industrial media studies: Considering infrastructures for audience manufacture

    LEE MCGUIGAN

    10 The infrastructural turn in media and internet research

    DAVID HESMONDHALGH

    11 Informality and indeterminacy in media industries research

    RAMON LOBATO

    12 An industry of its own? Approaching the American comic book industry

    GREGORY STEIRER AND ALISA PERREN

    13 Approaching race in media industries research

    ANAMIK SAHA

    14 Methodological approaches to women’s work in Hollywood

    COURTNEY BRANNON DONOGHUE

    15 Global configurations: Re-spatializing labor in contemporary film and television production

    KEVIN SANSON

    16 Producing for small audiences: Smallness and peripherality in the global media industries

    PETR SZCZEPANIK

    17 Currents of change: The unstoppable momentum of the Chinese media industrial complex

    MICHAEL KEANE

    18 Bricks, mortar, and media: Understanding the media industries through their buildings

    ELIZABETH EVANS

    19 Authorship and agency in the media industries

    EVA NOVRUP REDVALL

    PART III

    Transformations: Digitalization and industry change

    20 The online television industry: Fragmentation, consolidation and power

    CATHERINE JOHNSON

    21 Children and the media industries: An overlooked but very special "television" audience

    ANNA POTTER AND JEANETTE STEEMERS

    22 Game-changer or a new shape to familiar dynamics? Netflix and the American indie film sector

    GEOFF KING

    23 User as asset, music as liability: The moral economy of the "value gap" in a platform musical economy

    ANDREW LEYSHON AND ALLAN WATSON

    24 The digital news industry: The intertwining digital commodities of audiences and news

    HENRIK BØDKER

    25 The dynamics of the book publishing industry

    ANGUS PHILLIPS

    26 Social media industries and the rise of the platform

    PIETER VERDEGEM

    27 When East Asian media industries are faced with digitalization: Transformation and survival strategies

    ANTHONY FUNG AND GEORGIA CHIK

    PART IV

    Intersections: Transnational exchanges and industry traversings

    28 Creating that "local connect": The dubbing of Hollywood into Hindi

    TEJASWINI GANTI

    29 The Hollywood-Chinawood relationship: Continuities and changes

    WENDY SU

    30 TV formats: Transnationalizing television production and distribution

    ANDREA ESSER

    31 From idents to influencers: The promotional screen industries

    PAUL GRAINGE

    32 Branded entertainment: A critical review

    KATHARINA STOLLEY, FINOLA KERRIGAN AND CAGRI YALKIN

    33 Gatekeepers of culture in the music video supply chain

    EMILY CASTON

    34 The immersive cinema experience economy: The UK film industry’s third sector

    SARAH ATKINSON AND HELEN W. KENNEDY

    35 Transmediality as an industrial form

    MATTHEW FREEMAN

    36 Sports rights: Global content, national markets and regulatory issues

    PAUL SMITH

    PART V

    Practices: Doing media industries research and pedagogy

    37 Writing film industry history

    ANDREW SPICER

    38 Writing the airwaves: Recent trends in histories of US broadcasting

    JENNIFER PORST AND DEBORAH L. JARAMILLO

    39 Policy studies and the case for plurality

    JENNIFER HOLT AND STEVEN SECULAR

    40 Media economics and management as optimization research: Toward a shared methodology

    M. BJØRN VON RIMSCHA

    41 Backstage observations: Studying media producers

    ANNA ZOELLNER

    42 Breaking into Hollywood: Strategies for interviewing media producers

    DAVID CRAIG

    43 Harnessing the life history method to study the media industries

    ROEI DAVIDSON AND OREN MEYERS

    44 Interfacing with industry

    STUART CUNNINGHAM

    45 Media industries and audiences: An analytic dialogue

    ANNETTE HILL

    46 Ethics in media industries research

    PATRICK VONDERAU

    47 Appreciating the costs and benefits of media market research in the digital era

    JUSTIN WYATT

    48 Numbers and qualitative media industries research

    JADE L. MILLER

    49 Teaching media industries through experiential learning: Pathways to engagement and understanding

    ERIN COPPLE SMITH

    Biography

    Paul McDonald is Professor of Media Industries at King’s College London. He recently co-edited Digital Media Distribution: Portals, Platforms, Pipelines (2021 with Courtney Brannon Donoghue and Timothy Havens). Alongside authoring or editing major works in the field, he’s contributed to advancing critical studies of media industries by launching the Media Industries conferences, being a founding member of the Editorial Collective for the journal Media Industries, co-editing (with Michael Curtin) the International Screen Industries book series from the British Film Institute, and establishing specialized media industries networks within the Society for Cinema and Media Studies (SCMS) and the European Network of Cinema and Media Studies (NECS). Before entering academia, he worked in various areas of the media industries, with periods spent as an actor, media analyst, and in aspects of animated film production, art book publishing, film exhibition, and studio photography.