1st Edition

The Routledge Companion to Media Industries

Edited By

Paul McDonald



  • Available for pre-order. Item will ship after September 30, 2021
ISBN 9780367225261
September 30, 2021 Forthcoming by Routledge
568 Pages 7 B/W Illustrations

USD $250.00

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Book Description

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.

Media industries occupy a central place in modern societies, producing, circulating and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impacts of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video.

Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.

Table of Contents

Media / industries / research: Problematizing the field

Paul McDonald

PART I

Perspectives: Conceptual and critical directions

1 Assembling production studies: Formative interventions in Britain and Europe

GRAHAM MURDOCK

2 Origins of research into media industries conducted in the US

JANET WASKO

3 Meeting the challenges of media and marketing convergence: Revising critical political economy approaches

JONATHAN HARDY

4 Why should we care about media policy? Critical directions in media policy research

MARIA MICHALIS

5 Economic perspectives on the characteristics and operation of media industries

GILLIAN DOYLE

6 The state of media management research

ULRIKE ROHN

7 Critical and cultural? Production studies as situated storytelling

PHILIP DRAKE

8 Locating and localizing media industry studies: The case of Greece

GEORGIA AITAKI, LYDIA PAPADIMITRIOU AND YANNIS TZIOUMAKIS

PART II

Interventions: Rethinking the field

 

9 Industrial media studies: Considering infrastructures for audience manufacture

LEE MCGUIGAN

10 The infrastructural turn in media and internet research

DAVID HESMONDHALGH

11 Informality and indeterminacy in media industries research

RAMON LOBATO

12 An industry of its own? Approaching the American comic book industry

GREGORY STEIRER AND ALISA PERREN

13 Approaching race in media industries research

ANAMIK SAHA

14 Methodological approaches to women’s work in Hollywood

COURTNEY BRANNON DONOGHUE

15 Global configurations: Re-spatializing labor in contemporary film and television production

KEVIN SANSON

16 Producing for small audiences: Smallness and peripherality in the global media industries

PETR SZCZEPANIK

17 Currents of change: The unstoppable momentum of the Chinese media industrial complex

MICHAEL KEANE

18 Bricks, mortar and media: Understanding the media industries through their buildings

ELIZABETH EVANS

19 Authorship and agency in the media industries

EVA NOVRUP REDVALL

PART III

Transformations: Industry evolution and digitalization

20 The online television industry: Fragmentation, consolidation and power

CATHERINE JOHNSON

21 Children and the media industries: An overlooked but very special "television" audience

ANNA POTTER AND JEANETTE STEEMERS

22 Game-changer or a new shape to familiar dynamics? Netflix and the American indie film sector

GEOFF KING

23 User as asset, music as liability: The moral economy of the "value gap" in a platform musical economy

ANDREW LEYSHON AND ALLAN WATSON

24 The digital news industry: The intertwining digital commodities of audiences and news

HENRIK BØDKER

25 The dynamics of the book publishing industry

ANGUS PHILLIPS

26 Social media industries and the rise of the platform

PIETER VERDEGEM

27 When East Asian media industries are faced with digitalization: Transformation and survival strategies

ANTHONY FUNG AND GEORGIA CHIK

PART IV

Intersections: Transnational exchanges and industry traversings

28 Creating that "local connect": The dubbing of Hollywood into Hindi

TEJASWINI GANTI

29 The Hollywood-Chinawood relationship: Continuities and changes

WENDY SU

30 TV formats: Transnationalizing television production and distribution

ANDREA ESSER

31 From idents to influencers: The promotional screen industries

PAUL GRAINGE

32 Branded entertainment: A critical review

KATHARINA STOLLEY, FINOLA KERRIGAN AND CAGRI YALKIN

33 Gatekeepers of culture in the music video supply chain

EMILY CASTON

34 The immersive cinema experience economy: The UK film industry’s third sector

SARAH ATKINSON AND HELEN KENNEDY

35 Transmediality as an industrial form

MATTHEW FREEMAN

36 Sports rights: Global content, national markets and regulatory issues

PAUL SMITH

PART V

Practices: Doing media industries research and pedagogy

37 Writing film industry history

ANDREW SPICER

38 Writing the airwaves: Recent trends in histories of US broadcasting

JENNIFER PORST AND DEBORAH L. JARAMILLO

39 Policy studies and the case for plurality

JENNIFER HOLT AND STEVEN SECULAR

40 Media economics and management as optimization research: Towards a shared methodology

M. BJØRN VON RIMSCHA

41 Backstage observations: Studying media producers

ANNA ZOELLNER

42 Breaking into Hollywood: Strategies for interviewing media producers

DAVID CRAIG

43 Harnessing the life history method to study the media industries

ROEI DAVIDSON AND OREN MEYERS

44 Interfacing with industry

STUART CUNNINGHAM

45 Media industries and audiences: An analytic dialogue

ANNETTE HILL

46 Ethics in media industries research

PATRICK VONDERAU

47 Appreciating the costs and benefits of media market research in the digital era

JUSTIN WYATT

48 Numbers and qualitative media industries research

JADE MILLER

49 Teaching media industries through experiential learning: Pathways to engagement and understanding

ERIN COPPLE SMITH

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Editor(s)

Biography

Paul McDonald is Professor of Media Industries at King’s College London. Alongside authoring or editing major works in the field, he’s contributed to advancing critical studies of media industries by launching the Media Industries conferences, being a founding member of the Editorial Collective for the journal Media Industries and co-editing the International Screen Industries book series, and establishing specialized media industries networks within the Society for Cinema and Media Studies (SCMS) and the European Network of Cinema and Media Studies (NECS).