Introduction
Charles Arcodia
Part 1: The World of Business Events
1. Research Directions in Business Events: An Evaluation of Literature Reviews 1996-2019
Truc H. Le
2. Building National Capabilities for Business Events
Chachaya Yodsuwan & Ken Butcher
3. Strategic Event Planning
Eliza Kitchen
4. The Distribution Channel of Business Events
Alberto Rojas-Bueno
Part 2: Business Events Impact
5. The Impact of Business Events
Krzysztof Celuch
6. Social Value of B2B Tradeshows
Lynn McBain
7. The Importance of Business Events for Rural Women in Business
Trudie Walters
8. Individual Attendees’ Value of Business Events
Katrin Stefansdottir & Phil Crowther
Part 3: Business Events and Sustainability
9. The Application of Corporate Social Responsibility Principles to Corporate Meetings
Patcharaporn Bunlueng & Ken Butcher
10. Sustainability Developments at Conference Centres: A Greener Future for Business Events
Judith Mair
11. Alternative Venues for Business Events
Ruth Dowson & Kharmen Wilson
12. The Role of Convention Visitor Bureaus in Business Events
Ige Pirnar & Hüseyin Ozan Altin
13. Business Events and Sustainability Policies
Kim Werner, Kai-Michael Griese, Markus Große Ophoff
14. Indigenous Business Events and Organisational Legitimacy
Michelle Whitford, Lisa Ruhanen & Scott Weaven
Part 4: Business Events and Technology
15. Smart Technologies and the Future of Business Events
Soey (Sut Leng) Lei & Ubaldino Sequeira Couto
16. Technology Innovation in Business Events
Purimprach Sangkaew, Leo Jago & Alkmini Gkritzali
17. An Overview of Virtual Business Events: Can Everyone Hear Me?
Truc H. Le & Ryan Yung
Part 5: Business Events Marketing and Sponsorship
18. Business Events Enhancing Destination Competitiveness
Margarida Abreu Novais
19. Business Events as a Differentiation Strategy for Tourist Destinations
Joana Carvalho & Rui Costa
20. The Role of DMOs in Business Events
Emma Delaney
21. Approaches to Business Event Sponsorship: The Case of Agrochemex
Hongxia Qi & Nandi Qi
22. Social Media Marketing for Business Events
Saurabh Kumar Dixit, Rashmi Ranjan Chowdhury & Abijith Abraham
Part 6: Business Events Operations
23. Business Events and Hospitality
Shweta Chandra, Rohan Bhalla & Sumedha Agarwal
24. Business Events and Chinese Hospitality
Shichun Yu, Guohong Li Mao Mao, Wenqian Qi, Wei Fang & Jingjing Yang
25. Designing and Developing Content for Collaborative Business Events
Ruth Dowson, Chantal Dickson & Simon Bell
26. Risk and Crisis Management and Business Events: A Destination Perspective
Darko Dimitrovski, Vladimir Senić & Montserrat Crespi-Vallbona
Conclusion
Charles Arcodia
Biography
Charles Arcodia is a Professor in Event Management in the Department of Tourism, Sport and Hotel Management, Griffith University, Australia. He is an experienced tertiary educator having taught and researched in universities for over 20 years. His primary areas of research are in event management, Tourism education and various tourism and related cultural issues. He has held leadership positions in a variety of educational and business service contexts.
