The Routledge Handbook of Destination Marketing  book cover
1st Edition

The Routledge Handbook of Destination Marketing

ISBN 9781138118836
Published April 23, 2018 by Routledge
558 Pages 29 B/W Illustrations

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Book Description

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.

Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Table of Contents

Chapter 1: A critical review of destination marketing

Sevda Sahilli Birdir, Ali Dalgiç, Kemal Birdir

Chapter 2: Destination Marketing Organisations: Roles and Challenges

Vanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair Morrison

Chapter 3: Destination marketing research

Drita Kruja

Chapter 4: Marketing tourism experiences

Merve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu Dincer

Chapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes

Frode Soelberg, Frank Lindberg, Øystein Jensen,

Chapter 6: Destination marketing and destination image

Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir

Chapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes

Girish Prayag

Chapter 8: Service quality and marketing

Ibrahim Yilmaz

Chapter 9: Crisis Management and Marketing

Sam Sarpong

Chapter 10: Marketing destinations to customers from diverse generations


Chapter 11: Marketing Destinations to Domestic Travelers

Shailja Sharma, Rahul Pratap Singh Kaurav

Chapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivals

María-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G.Gallarza-Granizo

Chapter 13: Senior tourism: An emerging and attractive market segment for destinations

Adela Balderas- Cejudo, George W. Leeson, Elena Urdaneta

Chapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector

Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga

Chapter 15: Destination Brand Potency: A Proposition Framework

Gaunette Sinclair-Maragh

Chapter 16: Communication strategies for building a strong destination brand

Maja Šeric, Maria Vernuccio

Chapter 17: Brand personality and destination marketing

Kostas Alexandris

Chapter 18: Gastronomy tourism as a marketing strategy for place branding

Albert Barreda

Chapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural Community

Samuel Adeyinka-Ojo, Vikneswaran Nair

Chapter 20: A critical review of tourists’ behaviour

Ugur Çaliskan

Chapter 21: Destination decision making and selection process

Kurtulus Karamustafa, Kenan Gullu

Chapter 22: A critical review of consumer trends in tourism and destination marketing

Christine A. Vogt, Jada Lindblom

Chapter 23: Online Travel Information and Searching Behavior

Jie Kong, Gang Li

Chapter 24: Revisiting Destination Loyalty: An Examination of Its Antecedents

Christina G. Chi

Chapter 25: Role of Tourist Emotions and its Impact on Destination Marketing

Soma Sinha Roy

Chapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia

Christie Xu & Christian Kahl

Chapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt

Omneya Mokhtar Yacout, Lamiaa Hefny

Chapter 28: corporate social responsibilty and sustainability in tourism

Huong Ha

Chapter 29: Consumers’ Environmental Attitudes and Tourism Marketing

Hsiangting Shatina Chen

Chapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm

Hung-Che Wu

Chapter 31: Innovations in destination marketing

Evrim Çeltek, Ibrahim Ilhan

Chapter 32: Innovation in product/service development and delivery

Osman Ahmed El-Said Osman

Chapter 33: Sharing economy and destination marketing

Adam Pawlicz

Chapter 34: Innovative Approach to Destination Marketing

Marie Chan Sun , Robin Nunkoo

Chapter 35: Impact of Internet and Technology on Tourist Behavior

Aviad A Israeli, Swathi Ravichandran, Shweta Singh

Chapter 36: Consumer empowerment in the hospitality industry

Jeynakshi Ladsawu, Robin Nunkoo

Chapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediation

Marios Sotiriadis

Chapter 38: How to successfully handle online hotel reviews: practical recommendations

Beykan Çizel, Edina Ajanovic

Chapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology Disruption

Yinghua Huang

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Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His area of research includes services management, hospitality and tourism marketing, tourist behavior, travelers’ information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement and generational leadership. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (, a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.

Christina G. Chi is an associate professor at the School of Hospitality Business Management in the Carson College of Business, Washington State University. Her area of research includes tourism marketing, travelers' behaviours, and hospitality management. She is well published in top-tier tourism/hospitality journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management. Dr. Chi serves on the editorial boards of several hospitality/tourism journals and reviews papers regularly for top tier hospitality/tourism journals.


"This volume contains fundamental information for readers who are interested in destination marketing, destination branding, destination sustainable development and destination innovation marketing. The chapters investigate current trends and prospects for the future and are presented in a comprehensive yet accessible way. This book provides a global insight into the dynamic sector of destination marketing and will be a valuable reference for students and scholars alike."
Anestis K. Fotiadis, Zayed University, United Arab Emirates

"This is a comprehensive book in tourism and hospitality with an international perspective. It provides a very practical and accessible guide for tourism and hospitality researchers as well as destination planners, developers and marketers. Anyone who engages in destination marketing, either as an academic or as a practitioner, and strives to make a 'positive and meaningful impact' on the industry will find the book very useful and inspiring."
Levent Altinay, Oxford Brookes University, UK