1st Edition

The Routledge Handbook of Digital Sport Management

Edited By Michael L. Naraine, Ted Hayduk III, Jason P. Doyle Copyright 2023
    426 Pages 17 B/W Illustrations
    by Routledge

    The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.

    Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade.

    The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

    PART I

    Digital Transformations in Sport Management

    1 Organizational Behavior and Digital Transformation in Sport

    Christopher R. Barnhill and Natalie L. Smith

    2 Human Resource Management and Digital Technology

    Shannon Kerwin

    3 Virtual Volunteering

    Erik L. Lachance and Graham Cuskelly

    4 Digital Transformations in Youth Sport

    Ryan Snelgrove and Vinu Selvaratnam

    5 Digital Transformation in Not-for-Profit Sport Organizations

    Ashley Thompson and Milena M. Parent

    6 Virtual Participatory Sport Events

    Millicent Kennelly and Kevin Filo

    7 Digital Innovation in High-Performance Sport

    Popi Sotiriadou

    8 Corporate Social Responsibility and Digital Transformation in Professional Sport

    Kathy Babiak, Adam Copeland, and Daniel Yang

    9 Digital Transformation in Sport Sponsorship

    T. Bettina Cornwell

    10 Digital Sport Management and the Law

    Thomas A. Baker III

    11 Digital Technology and Sport for Development

    Per G. Svensson and Mitchell McSweeney


    Digital Tools in Sport Management

    12 Fantasy Sport in the Digital Realm

    Brody J. Ruihley

    13 Podcasting and Sports Journalism

    Galen Clavio and Brian P. Moritz

    14 Evolution of Live Streaming

    Sarah Wymer and Michael L. Naraine

    15 Social Media and Sport Marketing in North America

    Brandon Boatwright and Karen Freberg

    16 Social Media and Athlete Branding

    Caroline Riot and Michelle Hayes

    17 Immersive Technology and the Virtual Sport Spectator Experience

    Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz

    18 Business Analytics in Sport Organizations

    Ted Hayduk III


    Emerging Digital Issues in Sport Management

    19 Collaborative Consumption in the Sport Industry

    Brandon Brown, Eric C. Schwarz, and Michael M. Goldman

    20 Data and the Sport Consumer

    Adam Karg

    21 Digital Fitness Ecosystem

    Brianna Newland and Thomas J. Aicher

    22 Convergence of Sport and Esports

    Anthony D. Pizzo and Daniel C. Funk

    23 Blockchain and the Sports Tech Dilemma

    Brianna Newland and Martin Carlsson-Wall

    24 Digitization of Sport Participation for Health

    Ji Wu, Yuhei Inoue, and Mikihiro Sato

    25 Artificial Intelligence

    Heather Kennedy and Liz Wanless

    26 Digital Technology and Sport Ecology

    Maddy Orr and Walker J. Ross

    27 Shifting Gender Power Relations in the Digitization of Sport

    Simone Fullagar, Adele Pavlidis, and Millicent Kennelly

    28 Sport Innovation

    Benjamin Kinsky and Christopher Huth

    29 Economics of Digital Sport Consumption

    Ted Hayduk III


    Michael L. Naraine is an Associate Professor in the Department of Sport Management at Brock University, Canada. His research is in digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape. He is a Research Fellow of the North American Society for Sport Management and a board member at Canada Snowboard.

    Ted Hayduk III is an Assistant Professor at Tisch Institute for Global Sport at New York University, USA. His research explores entrepreneurship and consumer behavior in the sport and entertainment industry. In 2022, he was named a Research Fellow of the North American Society for Sport Management.

    Jason P. Doyle is a Senior Lecturer within the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research focuses on understanding sport consumer behavior, specifically determining how sport and event consumption impacts organizations, athletes, communities, and individuals.