1st Edition
The Routledge Handbook of Digital Sport Management
The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.
Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade.
The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.
PART I
Digital Transformations in Sport Management
1 Organizational Behavior and Digital Transformation in Sport
Christopher R. Barnhill and Natalie L. Smith
2 Human Resource Management and Digital Technology
Shannon Kerwin
3 Virtual Volunteering
Erik L. Lachance and Graham Cuskelly
4 Digital Transformations in Youth Sport
Ryan Snelgrove and Vinu Selvaratnam
5 Digital Transformation in Not-for-Profit Sport Organizations
Ashley Thompson and Milena M. Parent
6 Virtual Participatory Sport Events
Millicent Kennelly and Kevin Filo
7 Digital Innovation in High-Performance Sport
Popi Sotiriadou
8 Corporate Social Responsibility and Digital Transformation in Professional Sport
Kathy Babiak, Adam Copeland, and Daniel Yang
9 Digital Transformation in Sport Sponsorship
T. Bettina Cornwell
10 Digital Sport Management and the Law
Thomas A. Baker III
11 Digital Technology and Sport for Development
Per G. Svensson and Mitchell McSweeney
PART II
Digital Tools in Sport Management
12 Fantasy Sport in the Digital Realm
Brody J. Ruihley
13 Podcasting and Sports Journalism
Galen Clavio and Brian P. Moritz
14 Evolution of Live Streaming
Sarah Wymer and Michael L. Naraine
15 Social Media and Sport Marketing in North America
Brandon Boatwright and Karen Freberg
16 Social Media and Athlete Branding
Caroline Riot and Michelle Hayes
17 Immersive Technology and the Virtual Sport Spectator Experience
Luke R. Potwarka, Peter A. Hall, Chad Goebert, and Hasan Ayaz
18 Business Analytics in Sport Organizations
Ted Hayduk III
PART III
Emerging Digital Issues in Sport Management
19 Collaborative Consumption in the Sport Industry
Brandon Brown, Eric C. Schwarz, and Michael M. Goldman
20 Data and the Sport Consumer
Adam Karg
21 Digital Fitness Ecosystem
Brianna Newland and Thomas J. Aicher
22 Convergence of Sport and Esports
Anthony D. Pizzo and Daniel C. Funk
23 Blockchain and the Sports Tech Dilemma
Brianna Newland and Martin Carlsson-Wall
24 Digitization of Sport Participation for Health
Ji Wu, Yuhei Inoue, and Mikihiro Sato
25 Artificial Intelligence
Heather Kennedy and Liz Wanless
26 Digital Technology and Sport Ecology
Maddy Orr and Walker J. Ross
27 Shifting Gender Power Relations in the Digitization of Sport
Simone Fullagar, Adele Pavlidis, and Millicent Kennelly
28 Sport Innovation
Benjamin Kinsky and Christopher Huth
29 Economics of Digital Sport Consumption
Ted Hayduk III
Biography
Michael L. Naraine is an Associate Professor in the Department of Sport Management at Brock University, Canada. His research is in digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape. He is a Research Fellow of the North American Society for Sport Management and a board member at Canada Snowboard.
Ted Hayduk III is an Assistant Professor at Tisch Institute for Global Sport at New York University, USA. His research explores entrepreneurship and consumer behavior in the sport and entertainment industry. In 2022, he was named a Research Fellow of the North American Society for Sport Management.
Jason P. Doyle is a Senior Lecturer within the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research focuses on understanding sport consumer behavior, specifically determining how sport and event consumption impacts organizations, athletes, communities, and individuals.
