Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.
This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.
This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
Table of Contents
Introduction to the Handbook of Hotel Chain Management Maya Ivanova, Stanislav Ivanov & Vincent Magnini Section I: Theoretical issues of hotel chains 1. Nature and Definition of Hotel Chain Maya Ivanova and Roya Rahimi 2. Economic and marketing fundamentals of hotel chains Stanislav Ivanov 3 Historical Evolution of Hotel Chains Prakash K. Chathoth 4. Geographical Distribution of Hotel Chains Ákos Kátay and Tamara Rátz 5. The strategic environment of hotel chains Valentina Della Corte 6. Hotel chains conceptual models Maya Ivanova and Stanislav Ivanov 7. Economic impacts of hotel chains on host destination Ige Pirnar 8. Socio-Cultural Impacts of Hotel Chains B. Bynum Boley and Emily P. Ayscue Section II: Expansion of hotel chains 9. The decision to internationalise Dr. Michael J. Gross 10. The choice of a destination to enter Cristina Barroco, Eduardo Anselmo de Castro and Carlos Costa 11. Entry Modes: Ownership (Equity Modes) Yinyoung Rhou and Manisha Singal 12. Entry modes: Franchise Mahmood A. Khan 13. Entry Modes: Management Contract Michael J. Turner, Demian Hodari and Ines Blal 14. Entry modes: Marketing consortium Gökhan Ayazlar 15. Entry modes: Lease contract Anderson Gomes de Souza, Viviane Santos Salazar, Walter Araújo de Moraes, Yákara Pereira Leite and Maya Ivanova 16. The choice of an entry mode by hotel chains Elena García de Soto-Camacho and Alfonso Vargas Sánchez 17. Selecting a Partner Hotel by the Chain Inès Blal, Demian Hodari and Michael J. Turner Section III: Strategic and operational management of hotel chains 18. Brand Management of Hotel Chains Yumi Lim 19. An International Hotel Company’s Employment Brand Sjoerd Gehrels 20. Managing Customer Experiences in Hotel Chains Melissa A. Baker 21. Distribution Channel Management in Hotel Chains Peter O’Connor 22. Pricing and Revenue Management in hotel chains Aurelio G. Mauri 23. Integrated marketing communications of hotel chains Vladimir Zhechev 24. Managing Customer Relationships in Hotel Chains: A Comparison between Guest and Manager Perceptions Haywantee Ramkissoon and Felix T. Mavondo 25. Fostering service quality in hotel chains through a focus on employee development and performance Vincent P. Magnini and Carol J. Simon 26. Intercultural Human Resource Management in Hotel Chains Cherylynn Becker and Wei Wang 27. Information systems management in hotel chains Fernando José Garrigós Simón, Yeamduan Narangajavana and Roberto Llorente 28. Financial management, control and reporting in hotel chains Liliya Terzieva 29. Legal Aspects of Hotel Chains Management and Operations Vivien Ulu and Dirisa Mulindwa 30. A productivity analysis of a chain of hotels Carlos Pestana Barros and Luiz Pinto Machado 31. Competitiveness and performance of chain hotels Manuel Becerra, Rosario Silva and Oksana Gerwe Section IV: Individual hotel's perspective 32.Independent or flagged? The decision to affiliate to a chain Mats Carlbäck 33. The choice of type of affiliation to a chain by the individual hotel Stanislav Ivanov and Maya Ivanova 34. Selecting a partner chain by the hotel Dimitris Koutoulas 35. Managing the affiliation process Florian Aubke and Christian Walter 36. Hotel Affiliation Evaluation: Remaining, Leaving, or Rebranding? Dirisa Mulindwa PhD and Vivien Ulu Section V: Contemporary and Future Issues in Hotel Chain Management 37. Environmental Awareness and Practices among Hotel Chains Seoki Lee and Sujin Song 38. Hotel Chains and Higher Education Institutions Irena Erbakanova 39. Hotel Chains, Globalisation, and Politics Craig Webster 40. Generations BB, X, Y, Z, α - the changing consumer in the hospitality industry Claudia Sima 41. The changing employee across hotel chains – A generational approach Emmanouil Papavasileiou 42. The New Technologies Tsunami in the Hotel Industry Ulrike Gretzel 43. Big Data Analytics for the Lodging Industry: A Case Study of Perceptual Mapping of Hotel Brands Using Online Customer Reviews Matthew Krawczyk and Zheng Xiang 44. Brand extension: from a restaurant chain to a hotel chain Anderson Gomes de Souza, Maria de Lourdes Barbosa and Mariana Bueno de Andrade Matos 45. Bleisure - business and leisure equilibrium in contemporary hotel chains Magdalena Kachniewska 46. Building an integrated marketing communications mindset for hotel managers Michael S. LaTour and Kathryn A. LaTour
Maya Ivanova is an Assistant Professor in Tourism at Varna University of Management, Bulgaria, and a certified IATA instructor. Her publications have appeared in journals like Tourism Management Perspectives, Anatolia, International Journal of Hospitality and Tourism Administration, Journal of Hospitality Marketing and Management, and Tourismos. She serves as Editorial Assistant for the European Journal of Tourism Research. Dr. Ivanova’s research interests include tour operators, airlines and hotel chains.
Stanislav Ivanov is a Professor in Tourism Economics and Vice Rector for Academic Affairs and Research at Varna University of Management, Bulgaria. He is the Editor-in-chief of the European Journal of Tourism Research and serves on the editorial boards of 25 other journals. His research interests include hotel chains, destination marketing, tourism and economic growth, political issues in tourism, special interest tourism. His publications have appeared in different academic journals – Annals of Tourism Research, Tourism Management, Tourism Management Perspectives, Tourism Economics, Journal of Heritage Tourism, Tourism and Hospitality Research, Tourism Today, Tourism, Tourism Planning and Development, Anatolia, International Journal of Hospitality and Tourism Administration, Journal of Hospitality Marketing and Management, Tourismos, Journal of Economic Studies, Journal of Southern Europe and the Balkans and South-Eastern Europe Journal of Economics.
Vincent P. Magnini is a tenured faculty member at Virginia Tech’s Pamplin College of Business and he is currently ranked as one of the top 12 most prolific hospitality researchers worldwide. Vince holds Editorial Board appointments on ten of the leading research journals in his field and is a US Fulbright Scholar. Vince’s most recent book titled Performance Enhancers: Twenty Essential Habits for Service Businesses appeared on the top 1% of Amazon.com’s Best Seller Ranking throughout 2014. He has been featured three times on National Public Radio’s (NPR’s) With Good Reason, once on NPR’s All Things Considered and cited in The New York Times.
"This is a comprehensively crafted book in international hotel management. Its highly qualified international team of contributors ensures that the book adopts a global perspective, and clearly outlines the key theoretical perspectives of hotel management, covering international expansion of hotels; strategic and operational management of hotel chains; individual hotel’s perspective as well as the contemporary and future issues influencing the management of hotel chains. Fully informed by the latest research, it explores cross-cultural challenges and how they impact upon the internationalisation and management of hotels globally. It is a must-have book in the field of hospitality and tourism." - Levent Altinay, Professor of Strategy and Entrepreneurship, Oxford School of Hospitality Management, Oxford Brookes University, UK.
“The global chain hotel industry is an increasingly important and yet complex entity. Following Ashby’s law of requisite variety, in order to understand that level of complexity, you would have to have access to knowledge that had at least the same level of variety. This text achieves that by providing a well organised, well researched and comprehensive guide to the broad range of issues facing the industry now and into the future. All readers will be able to find something of interest here and will come away better informed and more able to face the inherent challenges of the chain hotel business.” - Professor Andrew Lockwood, Forte Professor of Hospitality Management, School of Hospitality and Tourism Management
Associate Dean Learning and Teaching, Faculty of Arts and Social Sciences