The Routledge Handbook of Identity and Consumption

Part I: WHAT IS THE SELF IN THE CONTEXT OF CONSUMPTION?

1. I am what I do, not what I have: The centrality of experiential purchases to the self-concept revisited

Travis J Carter and Thomas Gilovich 

2. How people use objects to create and defend their identities

S. Christian Wheeler and Christopher J Bechler

3. Authentic self-expression in consumption: misalignments in feeling and seeming

Rosanna K Smith and Katherine M. Du

4. From reimagining the self to losing ‘ourselves’

Tim Stone and Stephen Gould

5. Extended self in a digital age

Russell W. Belk  

6. A framework of the extended self in the metaverse: visual self-representation in avatar-mediated environments

Paul R. Messinger, Xin Ge, Kristen Smirnov, Ozan Ozdemir and Feyzan Karabulut

7. Blockchain realities: materializing decentralized identities in the metaverse

Mariam Humayun  

8. A deeper dive into understanding stigmatized-identity cues

Tracy Rank-Christman and David Wooten

9. Can parents escape the ideology of intensive mothering? Reflections across social classes and geographical contexts

Benedetta Cappellini, Martina Hutton, Susanna Molander and Elizabeth Parsons

10.  The consumer self in pain

Rebecca O. Scott and Ulrike Gretzel

11.  Gendered Perspectives: Exploring Gendered Patterns in Identity and Consumer Behavior

Micayla Downey, Jorge Pena Marin and Ayalla Ruvio

12.  Grasping what is mine and me. Psychological ownership and the self

Bernadette Kamleitner  

13.  The world is my oyster: consumers’ psychological ownership in a spatial computing era

Colleen P. Kirk and Laura Schrier Rifkin

14.  Things we love, brand love, and the self

Aaron C. Ahuvia

Part II: THE DYNAMIC SELF: TRANSFORMATION, SUPPORT AND CONTROL

15.  Self-transformation and chronic consumer liminality

Laetitia Mimoun and Fleura Bardhi

16.  The modern girl myth: understanding the new Indian woman through her consumption choices

Tanuka Ghoshal and Russell W. Belk

17.  Technological shaping of consumer identity

Eugina Leung

18.  Losing cool points: insights from insults among adolescents

David Wooten and Gheremey D. Edwards

19.  Aging consumers and consumption

Cassandra D. Davis, Aimee Drolet and Neha Nair

20.  Motivated identity construction

Julian K. Saint Clair, Americus Reed II, and Mark Forehand

21.  Compensatory consumption: a material salve for psychological wounds  

Derek D. Rucker, Jesse D’Agostino, and Adam D. Galinsky

22.  The efficacy of self-repair through compensatory consumption

L. J. Shrum, Elena Fumagalli, and Tina M. Lowrey

23.  To see and be seen: inclusive design boosts consumer significance, worth and well-being

Lama Lteif, Lauren Block, and Vanessa M. Patrick

Part III: SOCIAL AND CULTURAL ASPECTS OF THE SELF AND CONSUMPTION

24.  Social influence and the self

Richard P. Bagozzi

25.  Self-extension, brand community and consumer creation among the adult fans of LEGO in the age of social media

Albert M. Muñiz. Jr. and Yun Mi Antorini  

26.  A brief review of political identity

Daniel Fernandes, Jihye Jung, and Nailya Ordabayeva

27.  Generational identity and consumption

Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir and Mohd Ashraf Parry

28.  Political identity and its implications for consumer behavior and marketing: a review of the emerging literature

Shana Leslie Redd-Sleep, Yuyuan “Hana” Pan, and Forrest V. Morgeson III

29.  Cultural determinants of identity: consequences for consumer behavior

Carlos J. Torelli and Yafei Guo 

30.  Religious Identity and faith-based markets

Elif Izberk-Bilgin

Part IV: MARKETING AND THE SELF

31.  Brand relationships and self

G. Ceren (Gerry) Aksu, Alokparna (Sonia) Basu Monga, and Vanitha Swaminathan

32.  That Is So Not Me: Dissociating from Undesired Consumer Identities

Lea Dunn, Katherine White, and Darren W. Dahl

33.  Implications of brand purpose for consumer identity

Jennifer Edson Escalas, Patti Williams, and Inigo Gallo

34.  Self-brand connections: motivations, origins, and outcomes

Tarje Gaustad and Luk Warlop

35.  Breaking gender binaries in advertising

Martin Eisend and Anna Rößner

36.  A social identity perspective on aspirational advertising and self

Claudiu V. Dimofte

37.  Self-presentation versus self-disclosure of consumer behavior on social media

Ann E Schlosser and Kevin Jiang

38.  Ethnic identity in advertising research

Sigal Segev and Osnat Roth-Cohen

Part V: THE SELF AND PRODUCT/PERSON/PERSONA DISPOSAL

39.  You can’t take it with you when you go: body disposal as identity expression

Courtney Nations Azzari and Stacy Menzel Baker

40.  When do consumers dispose of possessions? The effect of Self-inauthenticity on possession disposal decisions

Jingshi (Joyce) Liu and Amy N. Dalton

41.  Death becomes Bowie – life, death and identity of David (Jones) Bowie

Samuel (Sammy) K. Bonsu

42.  Evolution of consumption: identity construction and expression in the digital age

Özgün Atasoy and Carey Morewedge

Biography

Ayalla Ruvio is an Associate Professor of Marketing at Michigan State University. Her area of expertise is in the psychology of consumer behaviors, which focuses on issues such as identity and consumption, material vs. experiential consumption, and consumer arrogance. Her research has been published in top journals, including the Journal of Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the “Consumer Behavior” textbook. Her research has been featured in numerous media outlets worldwide, including CNN, the TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, The Washington Post, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.

Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift giving, sharing, digital consumption, and materialism.  This work is primarily qualitative and is often conceptual, visual, and cultural. He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behavior Odyssey.  He is the past president and fellow of ACR and has over 800 publications. He has received numerous research and teaching awards, including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012, a 10-volume compendium with discussions of his work was published in the Sage Legends in Consumer Behavior series. In 2023, he received an honorary doctorate from Université de Reims with a festschrift in his honor.