1st Edition

The Routledge Handbook of Language and Mind Engineering

Edited By Chris Shei, James Schnell Copyright 2024
    472 Pages 33 B/W Illustrations
    by Routledge

    The Routledge Handbook of Language and Mind Engineering is a comprehensive work that delves into the complex interplay between language, culture, politics, and media in shaping the human mind.

    The book is divided into five main sections, each exploring different aspects of mind engineering: I. Political Mind Engineering; II. Commercial Mind Engineering; III. Media, Culture, and Mind Engineering; IV. Linguistic and Semiotic Analysis of Mind Engineering; V. Mind Engineering in Educational Settings.

    The book provides a multi-dimensional perspective on how language, media, culture, and politics intersect to shape individuals' thoughts and beliefs. It highlights the diverse methods and contexts in which mind engineering occurs, making it a valuable resource for scholars, researchers, and policymakers interested in understanding the complexities of contemporary discourse and manipulation of human thought.

    The contents of this cutting-edge handbook will engage all undergraduate, postgraduate, PhD students and scholars, and researchers at all levels, in fields such as languages, linguistics, politics, communication studies, media studies, and psychology.

    Chapter 15 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC-BY) International license.

    Chapter 17 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution‑Non Commercial‑No Derivatives (CC‑BY‑NC‑ND) 4.0 license.

    Chapter 18 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

    Editorial Board

    List of Figures

    List of Tables

    List of Contributors


    Chris Shei

    PART I

    Political Mind Engineering

    1 Nostalgia as False Commemoration: How US Conservatives and White Supremacists Mind Engineer through Dog Whistle Politics

    Laila S. Dahan

    2 “Trump”‑ng to the Capitol: Brainwashing through Social Media

    Rimi Nandy and Jhilli Tewary

    3 The Chinese Communist Party’s Historical Resolutions as Mind‑Engineering Projects

    Heike Holbig

    4 Identifying Partisan Efforts to Generate Authoritarian Legitimacy

    Joanna Rak

    5 Political Legitimization of Hybrid Regimes: Chinese State

    Discourses on the Democratization of Post‑Handover Hong Kong

    Chi Kit Chan


    Commercial Mind Engineering

    6 The Benefit of the Doubt: How Big Oil Makes Us Think

    William F. Schnell

    7 Chain‑Effect Mind Engineering: The Multilayered Manipulation of Advertising

    Brian L. Schnell

    8 On the Commodification of Sexual Wellness: Race, Gender, and the Engineering of Consent

    Kwasu D. Tembo

    9 Manipulative Practices of Programming and Controlling Employee Behaviour in the Activities of Chinese Managers

    Pavel Deriugin, Liubov Lebedintseva, and Evgeny Kremnyov

    10 Humor as a Mind‑Engineering Tool in the Digital Age: The Case of Stand‑Up Comedy

    Joanna Ut‑Seong Sio and Luis Morgado da Costa


    Media, Culture, and Mind Engineering

    11 Corporate Colonization, Geopolitical Power Struggles, and Hypernudge – How Social Media Engineers Minds

    Till Neuhaus and Lee J. Curley

    12 Red Tourism: Spirituality, Modernity, and Patriotism in China’s Tibet

    Kamila Hladíková

    13 The Truth Lies In‑between: Mind Engineering in the 2020–2021 Indian Farmers’ Protest

    Sony Jalarajan Raj and Adith K. Suresh

    14 Patriotism and Nationalism in Chinese Fansubbing Pin‑ling Chang

    15 Pop Cultural Media as a Resource for Fostering Responsible World Citizens

    Valentin Werner and Theresa Summer


    Linguistic and Semiotic Analysis of Mind Engineering

    16 Newspeak and Cyberspeak: The Haunting Ghosts of the Russian Past

    Kristina Šekrst and Sandro Skansi

    17 Understanding the Roles of Violent Extremist Dream Accounts in Radicalization and Recruitment

    Noor Aqsa Nabila Mat Isa, Nurul Miza Mohd Rashid, and Ahmad El‑Muhammady

    18 Framing and Metaphor in Media Discourse: Multi‑Layered Metaphorical Framings of the COVID‑19 Pandemic in Newspaper Articles

    Tetsuta Komatsubara

    19 Uncovering the Linguistic Agenda of ‘Hindi’stan: The Political Implications of Language Imposition in India

    Raisun Mathew

    20 Language Corruption in Chinese: A Cognitive Linguistic Perspective

    Haidan Wang and Albert H. W. Jiang

    21 Visual Language and Mind Engineering: The Case of Multicultural Emojis

    Amin Heidari

    22 Brainwashing at Home and Abroad in Cold War Fiction and Film

    David Seed

    PART V

    Mind Engineering in Educational Setting

    23 Engineering the Mind of a Child: The Potency of Japanese Language Lessons in Colonized Korea

    Catherine Ryu

    24 Creating ‘Ignorance of Ignorance’ through School Education: A Sociology of Knowledge Approach to Victimhood Nationalism and Educational Ignorance in Japan

    Mitsuhiro Tada

    25 Language, Ideologies, Discrimination, and Afrocentric‑Focused, Critical Language Awareness Writing Curricula for African American Language and Akan Language Speakers

    Shenika Hankerson and Monica A. Obiri‑Yeboah

    26 Navajo Students’ Perspectives of their Heritage Language and Translingual Identity

    Yi‑Wen Huang

    27 Linguistically Responsive Instruction and Ideologies in Preservice Teacher Preparation

    Laura Mahalingappa, Jessica B. Crawford, and Astrid Sierra


    Chris Shei, originally from Taiwan, pursued MPhil and PhD degrees in the UK at Cambridge and Edinburgh, respectively. Since 2003, Chris has taught and researched in applied linguistics and translation studies at Swansea University, UK, with a particular interest in authoritarian discourse. Highly experienced in overseeing large-scale book projects such as handbooks, encyclopedias, and thematic book series, Chris invites proposals to publish monographs, edited volumes, or book chapters in the fields of linguistics, rhetoric, political discourse, language learning, Chinese studies, or translation studies, at [email protected].

    Jim Schnell, Ph.D. (Ohio University, 1982) presently works in administration at Ohio State University after spending three years as a cultural advisor in the Defense Critical Languages & Culture Program at the University of Montana, USA. He retired from the U.S. Air Force at the rank of Colonel with his final 14 years serving as an Assistant Air Force Attache at the U.S. Embassy in Beijing, China. Schnell is a three-time Fulbright Scholar to Cambodia, Myanmar, and Kosovo; has completed three visiting fellowships at the East-West Center (Honolulu); and has taught at universities in the United States and throughout Southeast Asia.