478 Pages 14 B/W Illustrations
    by Routledge

    The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

    Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including: the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. Chapters within each section reflects on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and the roles that campaigns might play in both facilitating or impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.

    The Routledge Handbook of Political Campaigning is an essential resource for scholars, students and practitioners in political communication, media and communication, elections and voting behaviour, digital media, journalism, social movements, strategic communication, social media and more broadly to democracy, sociology, and public policy.

    Introduction: 21st century political campaigning

    Darren Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan and Anastasia Veneti

    Part 1: The campaign environment

    1. Political parties, interest groups and power

    Paweł Kamiński

    2. Network media logic revisited: How social media have changed the logics of the campaign environment

    Ulrike Klinger and Jakob Svensson

    3. Polarization in online spaces: Distinguishing forms of polarized politics

    Axel Bruns, Tariq dos Santos Choucair, Katharina Esau, Sebastian Svegaard, and Samantha Vilkins

    4. European approach(es) to regulating targeted political advertising: Money, data, and more 

    Ronan Fahy, Natali Helberger and Max van Drunen

    5. Comparing political communication in election and routine times: Are campaign periods different?

    Željko Poljak and Peter Van Aelst

    Part 2: Rhetoric and Persuasion

    6. Populist rhetoric: Concepts, uses and contexts

    Linda Bos

    7. Populism, political campaigning and digital media: The state of the art and some avenues for future research

    Diego Ceccobelli and Lorenzo Mosca

    8. Digital campaigns of extremist violence through ressentiment: Mapping the emotional mechanism of violent extremist manifestos

    Tereza Capelos, Kaitlyn DaVisio and Mikko Salmela

    9. Political microtargeting: What is all the fuzz about?

    Arjen van Dalen

    Part 3: Campaign Strategies

    10. Political advertising

    Christina Holtz-Bacha and Bengt Johansson

    11. Political marketing as a campaign strategy

    Rand Irshaidat

    12. Immigrant identity and partisanship in U.S. political campaigns

    Madhavi Reddi

    13. From disinformation campaigns to influence operations: New campaign tactics and legacy media bypass in the Philippines

    Jose Mari Hall Lanuza and Jonathan Corpus Ong

    14. Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning?

    Kate Dommett and Simon Krushinski

    Part 4: Campaign tactics and platforms affordances

    15. Digital meme culture between political campaigning and participatory propaganda: Blurring the boundaries

    Aaron Hyzen and Hilde Van den Bulck

    16. The problems with social sedia affordances and digital political campaigning

    Michael Bossetta

    17. The evolution of platform policy: Governance by platforms during political events

    Bente Kalsnes

    18. On the relationship between political campaigning and echo chambers

    Daniel Stegmann, Melanie Magin and Birgit Stark

    19. Alternative media and political campaigning

    Karoline Andrea Ihlebæk and Tine Ustad Figenschou

    20. Social platforms and the spread of disinformation

    Rebekah Larsen and Valérie Bélair-Gagnon

    Part 5: News and Journalism

    21. Political campaigning and media systems theory: Different strokes

    Mark Blach-Ørsten

    22. Capture-driven bias in campaign coverage: Concepts, conditions and contexts

    Martin Echeverría and Mireya Márquez-Ramírez

    23. Impartiality within political reporting and election coverage

    Richard Thomas

    24. Agenda setting, news, and campaigns

    Natalia Aruguete

    25. News consumption and knowledge acquisition in election campaigns

    Atle Haugsgjerd and Rune Karlsen

    Part 6: Citizens and Voters

    26. Political mobilisation

    Jörg Haßler, Márton Bene and Uta Russmann

    27. Young people and participation in election campaigns

    Shelley Boulianne and Anders Olof Larsson

    28. Online political participation: A citizenship-oriented approach

    Karolina Koc-Michalska and Darren G. Lilleker

    29. Incivility and polarization: Causes and consequences among politicians and the public

    Patrícia Rossini

    Part 7: Civil Society

    30. Press and politics in electoral campaigns: Changes and continuities in an era of digital activism

    Nicolás Rotelli and Adriana Amado

    31. Digital activism and social movements: Educommunication, innovation and participation in civil society media

    Ángel Barbas and Emiliano Treré

    32. Digital advocacy and algorithms: Challenges and opportunities for civil society

    Gabriella Scaramuzzino

    33. Hashtag activism

    Sharon Meraz

    34. Athletes as activists and political influencers: Leveraging the power of public platforms to promote issues, ideas, and political candidates

    Danielle Coombs


    Darren Lilleker is Professor of Political Communication in the Faculty of Media & Communication at Bournemouth University, UK, and Convenor of the Centre for Politics & Media Research.

    Daniel Jackson is Professor of Media and Communication in the Faculty of Media & Communication at Bournemouth University, UK.

    Bente Kalsnes is Professor in Political Communication at the Department of Communication, Kristiania University College, Norway.

    Claudia Mellado is Professor of Journalism in the School of Journalism at the Pontificia Universidad Católica de Valparaíso, Chile.

    Filippo Trevisan is Associate Professor of Public Communication and Associate Dean for Faculty Affairs in the School of Communication at American University in Washington, D.C., USA.

    Anastasia Veneti is Associate Professor in Marketing Communications in the Faculty of Media & Communication at Bournemouth University, UK.

    “In an era of rapid technological transformation and fears for the future of democracy, this book provides a welcome and much needed ‘360’ account of change and continuity in contemporary political campaigning.”

    Rachel Gibson, University of Manchester, UK

    "Campaigns are an integral part of political life in every single democratic country. Yet there are surprisingly few publications that attempt to take a comprehensive look behind the scenes. The Routledge Handbook of Political Campaigning has made a major contribution to this discussion by covering a wide range of different aspects and issues related to political campaigns.”

    Miloš Gregor, Masaryk University, Czech Republic

    “Political campaigning is a lifeblood of every modern society including those that try to impede it. For that reason, the Routledge Handbook of Political Campaigning should top every political communication scholar’s wish list for the next few years to come. Not only do Darren Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan and Anastasia Veneti offer a long-awaited, fresher perspective on political campaigning but their book uniquely offers three theoretical approaches, appropriate to our turbulent and trying times, but also relevant in broadening the conceptualization of this burgeoning research field.”

    Bruce Mutsvairo, Utrecht University, Netherlands.