The Routledge Handbook of Positive Communication : Contributions of an Emerging Community of Research on Communication for Happiness and Social Change book cover
1st Edition

The Routledge Handbook of Positive Communication
Contributions of an Emerging Community of Research on Communication for Happiness and Social Change

ISBN 9781138633278
Published December 13, 2018 by Routledge
410 Pages - 11 B/W Illustrations

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Book Description

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

Table of Contents


Carmelo Vázquez (Universidad Complutense de Madrid)


Chapter 1

Presentation: The Flourishing Side of Communication Effects

José Antonio Muñiz-Velázquez (Universidad Loyola Andalucía)

Cristina Pulido (Universitat Autònoma de Barcerlona)

Chapter 2

Emergence of Positive Communication and its Social Impact

Beatriz Villarejo-Carballido (University of Deusto)

Cristina Pulido (Universitat Autònoma de Barcelona)

Mimar Ramis (Universitat de Barcelona)

Chapter 3

What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)?

Gonzalo Hervás (Universidad Complutense de Madrid)

Covadonga Chaves (Universidad Francisco de Vitoria)



Chapter 4

The Future of Positive Interpersonal Communication Research

Thomas J. Socha (Old Dominion University)

Chapter 5

What’s in a Smile? Happiness and Communication from a Cultural Perspective

Jessie K. Finch (Stockton University)

Celestino Fernández (University of Arizona)



Chapter 6

On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness

Julien C. Mirivel (University of Arkansas at Little Rock)

Chapter 7

Prosocial Relationship Maintenance and Resilience/Thriving

Nicole N. Zamanzadeh & Tamara D. Afifi

(University of California Santa Barbara)

Chapter 8

Communication for a Flourishing and Thriving Romantic Relationship

Gary A. Beck (Old Dominion University)

Joshua Pederson (University of Alabama)

Chapter 9

Explicating Positive Communication within Theories of Family Communication

Steven R. Wilson (University of South Florida)

Elizabeth A. Munz (West Chester University)

Chapter 10

Supportive and Mindful Communication

Susanne M. Jones & Lucas J. Youngvorst

(University of Minnesota, Twin Cities)

Chapter 11

Communication Savoring as Positive Interpersonal Communication

Margaret Jane Pitts, Sara Kim, Holman Meyerhoffer & Jian Jiao

(University of Arizona)



Chapter 12

Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies

Mary Beth Oliver (Penn State University)

Arthur A. Raney (Florida State University)

Chapter 13

On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences

Matthias Hofer (University of Zürich)

Diana Rieger (Ludwig Maximilian University, Munich)

Chapter 14

Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan

Javier Lozano Delmar and Milagrosa Sánchez-Martín

(Universidad Loyola Andalucía)

Chapter 15

Media, Well-being and Health during Childhood and Adolescence

Margarida Gaspar de Matos, Cátia Branquinho & Tania Gaspar

(University of Lisbon)



Chapter 16

Positive Marketing, Virtue and Happiness

Dawn Lerman & Santiago Mejia

(Fordham University)

Chapter 17

Advertising and Authentic Happiness: Can They Be Good Friends?

José Antonio Muñiz-Velázquez (Universidad Loyola Andalucía)

Juan F. Plaza (Universidad Loyola Andalucía)

Chapter 18

Brand Engagement and Positive Advertising

David Alameda and Irene Martín

(Pontifical University of Salamanca)

Chapter 19

Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx

Timothy de Waal Malefyt (Fordham University)

Chapter 20

Branding and the Happiness Formula

Belén Gutiérrez-Villar, Pilar Castro-González,

Rosa Melero-Bolaños, & Mariano Carbonero-Ruz

(Universidad Loyola Andalucía)

Chapter 21

Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour’s #IWillWhatIWant Brand Campaign

Linda Tuncay Zayer (Loyola University Chicago)

Catherine A. Coleman (Texas Christian University)

Jose Luis Rodriguez Orjuela (Loyola University Chicago)

Chapter 22

Spirituality and Advertising</title><authorgroup>

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Chapter 23

Corporations for a New Economy of Happiness

Luis Rivas (Universidad Pontificia de Salamanca)

Elias Soukiazis (Universidade de Coimbra)

Chapter 24

Rethinking Internal Communication: Building Purpose-driven Organizations

Ángel Alloza Losana (Universitat Jaume I & Corporate Excellence)

Clara Fontán Gallardo (Universidad Complutense de Madrid)

Chapter 25

Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization

Antonio Ariza-Montes (Universidad Loyola Andalucía)

Antonio L. Leal-Rodríguez (Universidad de Sevilla)

Horacio Molina-Sánchez (Universidad Loyola Andalucía)

Jesús Ramírez-Sobrino (Universidad Loyola Andalucía)

Chapter 26

Socially Responsible Consumption and Happiness

Rafael Araque-Padilla, María José Montero-Simó & José Javier Pérez-Barea

(Universidad Loyola Andalucía)



Chapter 27

Positive Technology: From Communication to Positive Experience

Giuseppe Riva, Silvia Serino, Alice Chirico & Andrea Gaggioli

(Università Cattolica del Sacro Cuore)

Chapter 28

Youth Prosumers and Character Strengths

Paula Herrero-Diz (Universidad Loyola Andalucía)

Marina Ramos-Serrano (Universidad de Sevilla)

Ashley Woodfall (Bournemouth University)

Chapter 29

Aesthetics, Usability and the Digital Divide: An Approach to Beauty, UX and Subjective Well-being

Juan Ramón Martín San Román (Pontifical University of Salamanca)

Fernando Suárez Carballo (Pontifical University of Salamanca)

Fernando Galindo Rubio (Pontifical University of Salamanca)

Daniel Raposo (University of Lisbon)

Chapter 30

POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected

Frank M. Schneider, Annabell Halfmann, & Peter Vorderer

(University of Mannheim)

Chapter 31

Wearables for Human Flourishing

David Varona & Javier Nó-Sánchez

(Universidad Loyola Andalucía)


Chapter 32

Digital Altruism: It Is Good to Be Good Also in Social Media

Andrés del Toro & Purificación Alcaide-Pulido

(Universidad Loyola Andalucía)

Chapter 33

Happiness and Digital Ethics

Don Heider (Santa Clara University)



Chapter 34

Positive Education: Promoting Well-being at School

Diego Gomez-Baya (University of Huelva)

Jane E. Gillham (Swarthmore College)

Chapter 35

The Real Happiness in Education: The Inclusive Curriculum

Isabel Lopez-Cobo (Universidad Loyola Andalucía)

Inmaculada Gómez-Hurtado (University of Huelva)

Mel Ainscow (University of Manchester)

Chapter 36

Music Education and Happiness

Francisco Cuadrado (Universidad Loyola Andalucía)

Susan Hallam (University College London)

Chapter 37

Audiovisual and Media Literacy for Social Change

Emma Camarero (Universidad Loyola Andalucía)

Alexander Fedorov (Rostov State University of Economics)

Anastasia Levitskaya (Taganrog Management and Economics Institute)

Chapter 38

Caring Ethics and Media Literacy Practice

Megan Fromm (Colorado Mesa University) Paul Mihailidis (Emerson College)

Chapter 39

Seeking Eudaimonia in Online Education

Beatriz Valverde (Universidad Loyola Andalucía)

Erica C. Boling (The State University of New Jersey)

Chapter 40

Sustainable Happiness and Living Schools: Repurposing Education with a Vision of Well-Being for All

Catherine O’Brien (Cape Breton University)

Sean Murray (Ryerson University)

Chapter 41

Positive Communication and Education: Applying Character Strengths in Schools

Mathew White (The University of Adelaide)



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José Antonio Muñiz-Velázquez is a teacher, researcher, and head of the Department of Communication and Education at Universidad Loyola Andalucía. He is the author of several publications about positive ccommunication.

Cristina M. Pulido is a teacher and researcher at the Department of Journalism and Communication Sciences of Universitat Autònoma de Barcelona. Her PhD in communication, art, and education is from the University of Barcelona. Her main research interest is in the promotion of social change through media, especially overcoming sexual abuse. She has participated in diverse competitive research projects and published in the main international scientific journals.