2nd Edition

The Routledge Handbook of Soft Power

Edited By Naren Chitty, Lilian Ji, Gary D Rawnsley Copyright 2023
    434 Pages 6 Color & 40 B/W Illustrations
    by Routledge

    434 Pages 6 Color & 40 B/W Illustrations
    by Routledge

    The Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy. Interrogating soft power as influence, the handbook examines manifestations in media, public mind, policy, and theory – in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour.

    • Part I provides important new conceptualization and critical analysis of soft power from international relations, philosophical, and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; and connects soft power innovatively with other concepts
    • Part II addresses soft power and contemporary issues by examining new technology and soft power intentions, soft power and states’ performance during the global pandemic, and soft power and values
    • Part III investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Türkiye, and the United States – some in combination.

    This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers, and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.

    PART I Theoretical Perspectives 

    1. Taking A Measure of Attraction-Based Influence (Part I Overview)
    Naren J Chitty

    2. An Experiential Theory of Attraction-Based Influence (Unintended and Intended)  
    Naren J Chitty

    3. The Gift of Grace: Soft Power, Charisma, and Transatlantic Relations
    Hendrik W Ohnesorge

    4. Taking A Soft Power Approach to Cultural Heritage Protection: Toward An Empirical Methodology
    J P Singh, Neslihan Kaptanoğlu and Meng-Hao Li

    5. Tools for Measuring Soft Power: A Review of Recent Quantitative Analyses
    Irene S Wu

    6. Measuring Soft Power
    Li Ji

    7. Challenges of Big Data Approaches in Mapping Soft Power
    Richard Davis and Li Ji

    8. Hybridity, Soft Power and Statecraft: Ontological Mapping
    Paweł Surowiec-Capell and Philip Long

    9. The Use of The Soft Power Concept in Empirical Studies
    Douglas Henrique Novelli and Alexsandro Eugenio Pereira

    10. The Soft Power of International Education: A Theoretical Framework
    Mei Li

    11. Science Communication as Soft Power
    Adalberto Fernandes

    12. Production and Consumption of Academic Knowledge: The Rising and Expansion of The ‘Soft Power’ Concept (1989–2020)
    Manuel Hernández-Pérez and María-José Baños-Moreno

    13. A Study of Soft Power Rankings: Concepts, Method(ology), and Evaluation
    Chenjun Wang

    PART II Contemporary Issues

    14. Soft Power and Contemporary Issues (Part II Overview)
    Li Ji

    15. Pandemic Soft Power: A Civic Virtue in The Context Of COVID-19
    Seow Ting Lee

    16. Assaying Experience of Soft Power: CALD Community Narratives in New South Wales in COVID-19 Pandemic Times
    Naren J Chitty and Chenjun Wang

    17. The Jury Is In? The Impact of Domestic and Global Responses to The COVID Health Crisis On Soft Power of The United States, China, and Germany (2020–2021)
    Katarzyna Pisarska

    18. States Vs. Tech Giants: Who Is Wielding Soft Power? Soft Power in The Age Of Online Platforms
    Alessandra Massa and Giuseppe Anzera

    19. On The Soft Power of Values: The ‘Scotland Is Now’ Campaign
    Alastair Mackie and Katerina Strani

    20. Large-Scale Events and Soft Power: Reconfiguration and Continuity in Light Of The COVID-19 Pandemic
    Lukasz Swiatek and Luigi Di Martino

    PART III Cases from across the Globe

    21. Cases from Around The World (Part III Overview)
    Gary Rawnsley

    22. It’s A MAD World: How Diplomats’ Online Framing of Crises Results In Mutually Assured Delegitimization
    Ilan Manor

    23. An Analysis Of South Korea’s Civic Virtue Soft Power
    HwaJung Kim

    24. Soft power of First Ladies: Case studies of France and Poland
    Karina Paulina Marczuk

    25. Private Cultural Foundations as Actors of Soft Power in Times of Austerity
    Olga Kolokytha

    26. The Role of Film Auteurism Within The Mechanisms of Soft Power In Spain –
    Carlos Saura As A Representative Of Spanish Culture Abroad
    Gabriel Doménech González

    27. Does Soft Power Make Authoritarian Regimes Import Universities? Framing Analysis Of Discourses Around Transnational Higher Education Institutions In Kazakhstan
    Eriks Varpahovskis and Anna Kuteleva

    28. Explaining China’s Soft Power In Türkiye
    Selim Öterbülbül

    29. Soft Power In Dark Collective Memory: The Case Of Japanese War Museums
    Momoyo Shibuya

    30. Understanding Chinese Philosemitism: Judaism And Israel As Soft Power In Contemporary China
    Mary J. Ainslie



    Naren J Chitty is Professor Emeritus and Inaugural Director of the Soft Power Analysis and Resource Centre (SPARC) at Macquarie University (Australia) and Editor-in-Chief of The Journal of International Communication.

    Li Ji is currently working in the New South Wales (Australia) state government managing projects in relation to Culturally and Linguistically Diverse (CALD) communities. She is also a research affiliate of the Soft Power Analysis and Resource Centre (SPARC) at Macquarie University (Australia).

    Gary D Rawnsley is Head of the School of Social and Political Sciences, University of Lincoln. From 2018–2022 he was the Dean of the Faculty of Humanities and Social Sciences at the University of Nottingham Ningbo China.