The Routledge Handbook of Strategic Communication  book cover
1st Edition

The Routledge Handbook of Strategic Communication

ISBN 9780367367732
Published October 22, 2019 by Routledge
620 Pages

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Book Description

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• conceptual foundations,

• institutional and organizational dimensions,

• implementing strategic communication, and

• domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Table of Contents


Section 1: Conceptual Foundations of Strategic Communication

1. Strategic communication: Theoretical foundations and progress of the research area

Derina Holtzhausen

Kirk Hallahan

2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication

Howard Nothhaft

Hagen Schölzel

3. The strategic turn in communication science

Simon Torp

4. Strategic communication and the public sphere

Günter Bentele

Howard Nothhaft

5. Dewey, the public sphere and strategic communication

Charles Self

6. Communication in a Networked World

Lindsey Young

Willem Pieterson

7. Contextual Distortion and strategic communication

Priscilla Murphy

8. Social Theories for Strategic Communication

Oyvind Ihlen

Piet Verhoeven

Section 2: Institutional and Organizational Dimensions

9. Strategic communication as institutional work

Magnus Fredriksson

Josef Pallas

10. Cultural influences on strategic communication

Kim A. Johnston

James L. Everett

11. Strategic Communication: The Role of Polyphony in Management Team Meetings

Helle Kryger Aggerholm

Christa Thomsen

12. Strategy as communicative practice in organizations

Marlene Marchiori

Sergio Bulgacov

13. Good Governance and Strategic Communication: A Communication Capital Approach

Patricia Riley

Rebecca Weintraub

Allison Noyes

Stephanie Dixon

Gail Thomas

14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication

Emanuele Invernizzi

Stefania Romenti

15. The role of communication executives in strategy and strategizing

Finn Frandsen

Winni Johansen

16. Organizational Goals and Behavioral Objectives in Strategic Communication

Kirk Hallahan

Section 3: Implementing Strategic Communication

17. A Theoretical Framework for Strategic Communication Messaging

Kelly Page Werder

18. Framing as a Strategic Persuasive Message Tactic

Kenneth E. Kim

19. Image repair theory in the context of strategic communication

William L. Benoit

20. Images with messages: A semiotic approach to identifying and decoding strategic visual communication

Janis Teruggi Page

21. Relationship Cultivation Strategies in Strategic Communication

Eyun-Jung Ki

22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media

Jesper Falkheimer

Mats Heide

Section 4: Domains of Practice

23. Institutionalization in public relations: another step in examining its place in strategic communication

Robert I. Wakefield

Kenneth D. Plowman

Alex Curry

24. Strategy in advertising

Guido Zurstiege

Tino Meitz

25. The strategic context of political communication

Spiro Kiousis

Jesper Strömbäck

26. Communicating Strategically in Government

Kirsten Kozolanka

27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development

Constanze Rossmann

8. Strategic Activism for democratization and Social Change

Cheryl R. Soriano

29. Strategic dimensions of public diplomacy

Martin Löffelholz

Claudia Auer

Alice Srugies

30. Strategic communication practice of international non-governmental organizations

Andreas Schwarz

Alexander Fritsch

31. Terrorism as strategic communication

Liane Rothenberger

32. Strategic Intent and Crisis Communication: The Emergence of a Field

W. Timothy Coombs

Sherry J. Holladay

33. Crisis communication and improvisation in a digital age

Mats Eriksson

34. Strategizing risk communication

Juliana Raupp

35. Strategic communication during change

Rita Järventie-Thesleff

Johanna Moisander

Mikko Villi

36. Social media and strategic communication: an examination of theory and practice in communication research

Bobbi Kay Lewis

Cynthia Nichols

37. Global strategic communication: from the lens of coordination, control, standardization, and localization

Juan-Carlos Molleda

Sarabdeep Kochhar

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Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.