1st Edition

The Routledge Handbook of Strategic Communication

Edited By Derina Holtzhausen, Ansgar Zerfass Copyright 2015
    620 Pages
    by Routledge

    620 Pages
    by Routledge

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

    Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

    • conceptual foundations,

    • institutional and organizational dimensions,

    • implementing strategic communication, and

    • domains of practice

    An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.


    Section 1: Conceptual Foundations of Strategic Communication

    1. Strategic communication: Theoretical foundations and progress of the research area

    Derina Holtzhausen

    Kirk Hallahan

    2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication

    Howard Nothhaft

    Hagen Schölzel

    3. The strategic turn in communication science

    Simon Torp

    4. Strategic communication and the public sphere

    Günter Bentele

    Howard Nothhaft

    5. Dewey, the public sphere and strategic communication

    Charles Self

    6. Communication in a Networked World

    Lindsey Young

    Willem Pieterson

    7. Contextual Distortion and strategic communication

    Priscilla Murphy

    8. Social Theories for Strategic Communication

    Oyvind Ihlen

    Piet Verhoeven

    Section 2: Institutional and Organizational Dimensions

    9. Strategic communication as institutional work

    Magnus Fredriksson

    Josef Pallas

    10. Cultural influences on strategic communication

    Kim A. Johnston

    James L. Everett

    11. Strategic Communication: The Role of Polyphony in Management Team Meetings

    Helle Kryger Aggerholm

    Christa Thomsen

    12. Strategy as communicative practice in organizations

    Marlene Marchiori

    Sergio Bulgacov

    13. Good Governance and Strategic Communication: A Communication Capital Approach

    Patricia Riley

    Rebecca Weintraub

    Allison Noyes

    Stephanie Dixon

    Gail Thomas

    14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication

    Emanuele Invernizzi

    Stefania Romenti

    15. The role of communication executives in strategy and strategizing

    Finn Frandsen

    Winni Johansen

    16. Organizational Goals and Behavioral Objectives in Strategic Communication

    Kirk Hallahan

    Section 3: Implementing Strategic Communication

    17. A Theoretical Framework for Strategic Communication Messaging

    Kelly Page Werder

    18. Framing as a Strategic Persuasive Message Tactic

    Kenneth E. Kim

    19. Image repair theory in the context of strategic communication

    William L. Benoit

    20. Images with messages: A semiotic approach to identifying and decoding strategic visual communication

    Janis Teruggi Page

    21. Relationship Cultivation Strategies in Strategic Communication

    Eyun-Jung Ki

    22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media

    Jesper Falkheimer

    Mats Heide

    Section 4: Domains of Practice

    23. Institutionalization in public relations: another step in examining its place in strategic communication

    Robert I. Wakefield

    Kenneth D. Plowman

    Alex Curry

    24. Strategy in advertising

    Guido Zurstiege

    Tino Meitz

    25. The strategic context of political communication

    Spiro Kiousis

    Jesper Strömbäck

    26. Communicating Strategically in Government

    Kirsten Kozolanka

    27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development

    Constanze Rossmann

    8. Strategic Activism for democratization and Social Change

    Cheryl R. Soriano

    29. Strategic dimensions of public diplomacy

    Martin Löffelholz

    Claudia Auer

    Alice Srugies

    30. Strategic communication practice of international non-governmental organizations

    Andreas Schwarz

    Alexander Fritsch

    31. Terrorism as strategic communication

    Liane Rothenberger

    32. Strategic Intent and Crisis Communication: The Emergence of a Field

    W. Timothy Coombs

    Sherry J. Holladay

    33. Crisis communication and improvisation in a digital age

    Mats Eriksson

    34. Strategizing risk communication

    Juliana Raupp

    35. Strategic communication during change

    Rita Järventie-Thesleff

    Johanna Moisander

    Mikko Villi

    36. Social media and strategic communication: an examination of theory and practice in communication research

    Bobbi Kay Lewis

    Cynthia Nichols

    37. Global strategic communication: from the lens of coordination, control, standardization, and localization

    Juan-Carlos Molleda

    Sarabdeep Kochhar


    Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

    Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.