1st Edition

The School Leader's Guide to Social Media

By Ronald Williamson, Howard Johnston Copyright 2012
    256 Pages
    by Eye On Education

    256 Pages
    by Eye On Education

    Social media has exploded onto American culture — including our schools — giving educators a unique opportunity to shape this phenomenon into a powerful tool for improving educational leadership practices.

    With real-world examples and practical tips, this essential guide shows school leaders how to address both the potential benefits and common concerns presented by social media. It is written in a clear, reader-friendly format, and covers important topics, including:

    • Responding to student safety issues, such as cyberbullying and sexting
    • Improving school management, communication, and professional growth
    • Instructional innovation
    • Twenty-first century learning
    • Preparing for future social media trends

    This is a must-have resource for school leaders who want to stay current and provide the best possible educational environment for learning in the 21st century.

    Part I: Social Media and Its Potential for Schools
    1: An Introduction to Social Media Technology and Its Potential for Schools

    Part II: Social Media and School Safety
    2: Concerns and Benefits
    3: Student Safety Issues
    4: Encouraging Responsible Student Use of Social Media
    5: Social Media and School Safety
    6: Social Media and a Crisis Response
    7: Developing Acceptable-Use Policies

    Part III: Social Media and School Management
    8: Social Media and School Leadership
    9: Tools for Communication
    10: Tools for Productivity
    11: Tools for Professional Growth

    Part IV: Social Media for Enhancing Learning
    12: Twenty-First Century Knowledge, Skills, and Curricula
    13: Twenty-First Century Learners
    14: Social Media, Digital Technology, and Twenty-First Century Teachers
    15: Instructional Leadership for Integrating Digital Social Media in Twenty-First Century Schools
    16: Working with Twenty-First Century Tools
    17: Gaming and Simulation as Instructional Tools

    Part V: Future Trends
    18: Future Trends in Social Media Technology and Digital Literacy

    Appendix: Tools by Type


    Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He has served as Executive Director of the National Middle School Association and as President of the National Forum to Accelerate Middle Grades Reform. He is also the author of seven books.