376 pages | 19 B/W Illus.
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:
The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
Chapter 1. Anthony R. Pratkanis, Social Influence Research. Chapter 2. Anthony R. Pratkanis, Social Influence Analysis: An Index of Tactics. Chapter 3. Eric S. Knowles & Dan Riner, Omega Approaches to Persuasion: Overcoming Resistance. Chapter 4. Elliot Aronson, The Use of Dissonance in Self-persuasion. Chapter 5. Dariusz Dolinski, Emotional See-saw. Chapter 6. Jerry Burger, Fleeting Attraction and Compliance with Requests. Chapter 7. Noah Goldstein & Robert B. Cialdini, Using Social Norms as a Lever of Social Influence. Chapter 8. Paul Nail & Geoff MacDonald, On the Development of the Social Response Context Model. Chapter 9. Christie Struckman & Marlene E. Turner, Social Influence in Groups. Chapter 10. Carsten K. W. De Dreu, Minority Dissent, Attitude Change, and Group Performance. Chapter 11. Nicholas DiFonzo & Prashant Bordia, Toward a Dynamic Social Impact Theory of Rumors: Individual and Network Level Factors in Spread. Chapter 12. Roderick Kramer, Self-defeating Influence Behavior: A Social Cognitive Analysis of Leader Misuse of Power. Chapter 13. Brad J. Sagarin & Sarah W. Wood, Resistance to Influence
Frontiers of Social Psychology is one of the field's most influential and distinguished book series. Each volume provides a rigorous and cutting-edge overview of the most recent theoretical, methodological, and practical developments in a substantive area of social psychology, in greater depth than is possible in general social psychology handbooks. Coverage includes major established topics and new and emerging areas. The Editors and contributors are all internationally renowned scholars, whose work is at the cutting-edge of research.
Scholarly, yet accessible, the volumes in the Frontiers series are an essential resource for senior undergraduates, postgraduates, researchers, and practitioners, and are suitable as textbooks in advanced courses in specific sub-areas of social psychology.