1st Edition
The Science of Wayfinding Psychology, Strategy, and Navigation in Large-Scale Environments
Preface & Acknowledgements
Introduction - The Psychology and Strategy behind Large-Scale Environments
Chapter 1: Foundations of Wayfinding
Chapter 2: Environmental Psychology
Chapter 3: What Makes Wayfinding Work?
Chapter 4: What Makes Wayfinding Not Work
Chapter 5: Seeing Through Users' Eyes
Chapter 6: A Structured Approach
Chapter 7: Analysis of Site and Architecture
Chapter 8: Naming, Coding, & Zoning
Chapter 9: Messaging
Chapter 10: Sign Location Planning
Chapter 11: Documentation in Three Dimensions
Chapter 12: Designing To Communicate
Chapter 13: Maps
Chapter 14: Beyond Signs: Digital, Dynamic, Modular, & Mobile
Chapter 15: Prototyping, Testing, and Iterating
Chapter 16: Working with Project Teams
Chapter 17: Designing for Cultural Contexts – The Middle East
Chapter 18: Designing for Cultural Contexts — Asia and the Pacific
Chapter 19: The Future of Wayfinding is You
Chapter 20: Four Case Studies
Conclusion
Biography
Jonathan Mugmon is a wayfinding strategist and user experience planner with more than thirty years of international design experience in cities, universities, stadiums, sporting events, and large-scale public environments.
"At last—a comprehensive guide that spans the fundamentals through advanced practice, grounded in behavioral insight and the design process. Mugmon has created a rigorous and much-needed resource that will serve designers and clients for generations to come."
Cybelle Jones, CEO, Society for Experiential Graphic Design (SEGD)
"An essential resource for designers and planners taking the serious leap into wayfinding, and for architects, venue operators, and end users striving to deliver intuitive, seamless navigation in their projects."
Craig Berger, Professor and Chair, Visual Presentation and Exhibition Design, Fashion Institute of Technology
"Jonathan Mugmon brings a level of insight into stadium navigation that is unmatched in our industry. His wayfinding strategies have transformed how our fans experience SoFi Stadium, from parking lots to premium areas, by creating clarity and confidence. The Science of Wayfinding captures that same thoughtful, strategic approach, showing how design and behavior come together to create seamless experiences in complex environments."
Otto Benedict, Senior Vice President, Facility and Campus Operations at SoFi Stadium
"A superb, much-needed guide on how to leverage our intuitive navigation to design holistic wayfinding in vast spaces. Referencing architecture, interior design, psychology, and culture, grounded in practiced experience within real-world haptic environments, Mugmon offers a coherent, clear-eyed treasure trove of insight and knowledge worthy of a graduate-level curriculum and a professional manual."
Annie Chu, FAIA, IIDA, Founding Principal, Chu-Gooding
