1st Edition

The Social Media Methods Workbook

252 Pages 62 Color Illustrations
by Routledge

252 Pages 62 Color Illustrations
by Routledge

The Social Media Methods Workbook offers an innovative, easy-to-follow, hands-on guide for navigating your social media research projects. Whether you want to evaluate advocacy strategies or understand social media users' political beliefs, this creative workbook will prepare you to develop research questions, project aims, conceptual frameworks, and methodologies to answer them. Bringing... Read more

1. Introduction  2. The 3Ps: Platforms, People and Power  3. Researching Social Media Data  4. Users and Communities  5. Policy and Governance  6. Conclusion

Biography

Anna Feigenbaum is a Professor in Media and Digital Storytelling at the University of Glasgow where she convenes the MSc in Digital Society. She is an author of several books in media and communication studies, including The Data Storytelling Workbook (Routledge 2020) with Aria Alamalhodaei. Professor Feigenbaum has over 20 years of experience teaching digital media and research methodology. She is also an active science communicator and a digital storytelling trainer, designing resources and workshops for academics, NGOs, health care professionals, journalists and community organisations around the world.

Özlem Demirkol Tonnesen is a postdoctoral researcher at the University of Bergen. She completed her PhD at University of Southampton which explored the expressive political participation of microcelebrity accounts on Twitter in authoritarian settings. She has been teaching social media and digital research methods since 2015 and has designed various training sessions for researchers on how to use tools to analyse and scrape data.