1st Edition

The Soft Power of the Korean Wave Parasite, BTS and Drama

Edited By Youna Kim Copyright 2022
    252 Pages
    by Routledge

    252 Pages
    by Routledge

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    At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power.

    Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.

    This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.


    Popular Culture and Soft Power in the Social Media Age

    Youna Kim

    Part I Parasite

    1 Producers of Parasite and the Question of Film Authorship: Producing a Global Author, Authoring a Global Production

    Dong Hoon Kim

    2 Parasite and the Global Arrival of Korean Cinema: Notes from the Underground

    Charles K. Armstrong

    3 The Transcultural Logic of Capital: The House and Stairs in Parasite

    Yoon Jeong Oh

    4 Gender and Class in Parasite

    Kelly Y. Jeong

    5 One-Inch-Tall Barrier of Subtitles: Translating Invisibility in Parasite

    Jieun Kiaer and Loli Kim

    Part II BTS

    6 BTS and the World Music Industry

    Kyung Hyun Kim

    7 BTS, the Highest Stage of K-pop

    John Lie

    8 BTS, Alternative Masculinity and Its Discontents

    Gooyong Kim

    9 Transnational Cultural Power of BTS: Digital Fan Activism in the Social Media Era

    Dal Yong Jin

    10 BTS as Cultural Ambassadors: K-pop and Korea in Western Media

    Sarah Keith

    Part III Drama

    11 K-dramas Meet Netflix: New Models of Collaboration with the Digital West

    Hyejung Ju

    12 Mediating Asian Modernities: The Lessons of Korean Dramas

    Lisa Y.M. Leung

    13 The Rise of K-dramas in the Middle East: Cultural Proximity and Soft Power

    Ye┼čim Kaptan and Murat Tutucu

    14 Korean Dramas, Circulation of Affect and Digital Assemblages: Korean Soft Power in the United States

    Ji-Yeon O. Jo

    15 North Korea and South Korean Popular Culture in the Digital Age

    Youna Kim


    Youna Kim is Professor of Global Communications at the American University of Paris, joined from the London School of Economics and Political Science where she had taught since 2004. She completed her Ph.D. at the University of London, Goldsmiths College. Her books are Women, Television and Everyday Life in Korea: Journeys of Hope (2005), Media Consumption and Everyday Life in Asia (2008), Transnational Migration, Media and Identity of Asian Women: Diasporic Daughters (2011), Women and the Media in Asia: The Precarious Self (2012), The Korean Wave: Korean Media Go Global (2013), Routledge Handbook of Korean Culture and Society (2016), Childcare Workers, Global Migration and Digital Media (2017) and South Korean Popular Culture and North Korea (2019).